Brand Tone

Enthusiastic, Passionate, Approachable, Friendly, Trendy, Nostalgic, Community-Oriented, Informative

Brand Values

• •Sustainability: Helping the earth one piece of clothing at a time!
• •Uniqueness and Individuality: Offering unique pieces and a curation of hand picked garments, allowing customers to express personal style.
• •Quality Curation: The emphasis on hand picked garments and a curated collection suggests a focus on providing good quality vintage items.
• •Accessibility/Affordability: Offering affordable vintage items.
• •Nostalgia and Storytelling: Each vintage item is seen as telling a story, connecting customers to the past.

Best Practices

• •Embrace Nostalgia with a Modern Twist: Use language that evokes fond memories of past eras (e.g., "rad," "killer," specific decade references) but ensure the overall messaging feels current and relevant to today's trends.
• •Highlight Uniqueness and Scarcity (Authentically): Emphasize that pieces are "hand-picked," "curated," and often one-of-a-kind. This reinforces the value of vintage without being overly salesy. Phrases like "your next favorite," "treasure hunt" can be effective.
• •Keep it Upbeat and Engaging: Use enthusiastic language, emojis where appropriate (especially on social media), and ask questions to encourage interaction. Maintain a friendly, approachable voice.
• •Weave in Sustainability Naturally: Don't just state you're sustainable; explain *how* (e.g., "giving clothes a second life," "reducing fashion waste"). Connect it to the benefit for the customer and the planet.
• •Be Clear and Informative, Especially About Drops: While being cool and trendy, ensure practical information like restock times, location, and how to shop is communicated clearly and consistently. This builds trust and makes it easy for customers to engage.

Social Perception

Positive and Trendy, Good Value, Reliable Source for Vintage, Community Hub, Eco-conscious Choice

Copy Examples

• •⚡️FRESH DROP ALERT!⚡️ Dive into the 90s with our latest hand-picked vintage gems. From rad graphic tees to those perfect-fit jeans you've been hunting for. Shop the collection online Sunday at 12 PM CT or swing by the Joliet store Friday at noon! Wear unique, live sustainably. #TheJunctureVTG #VintageDrop #90sFashion #SustainableStyle #JolietVintage
• •Channeling those main character vibes with this Y2K fit straight from The Juncture archives! ✨ Each piece tells a story & saves the planet a little. What era are you rocking today? #TheJunctureVTG #Y2KAesthetic #VintageOutfit #ThriftedFashion #EcoFriendlyFashion #OutfitInspo
• •Your Next Favorite Outfit Lived a Whole Life Before You. Discover Unique Vintage. New Arrivals Weekly. Shop Sustainably.
• •Love fashion? Love the Earth? 🌍 At The Juncture, you don't have to choose. Every killer vintage piece you snag is one less item in a landfill. Feel good, look amazing. Check out this week's curated collection of conscious style. #VintageNotWaste #TheJunctureValues #EcoChic
• •Hey Joliet! 👋 Your weekend vintage hunt starts at The Juncture! We're restocking the shop THIS FRIDAY with over 250+ unique pieces. Come find your treasure and help us make fashion more sustainable, one awesome find at a time! 📍114 E Jefferson St. #JolietIL #VintageStore #ShopLocal #SustainableShopping #TheJuncture