Brand Tone

Informal and Friendly, Alternative and Bohemian, Community-Focused, Enthusiastic and Knowledgeable, Appreciative and Down-to-Earth, Playful/Humorous

Brand Values

• •Catering to the Alternative Lifestyle
• •Customer Appreciation and Service
• •Adaptability and Heritage
• •Legal Compliance and Responsibility
• •Quality and Authenticity

Best Practices

• •Embrace the "Alternative Mind" Persona: Always write as if speaking to a friend within the alternative/bohemian community. Use inclusive, understanding, and slightly informal language. Avoid overly corporate or stiff phrasing.
• •Keep it Real and Appreciative: Regularly incorporate messages of thanks to the community and customers. Highlight the "small team" aspect where appropriate to build connection.
• •Inject Personality and (Appropriate) Humor: Don't be afraid to use puns, cultural references relevant to the audience (like the 4/20 launch), and a lighthearted tone, especially on social media. The brand name itself invites this.
• •Be Clear and Responsible with Sensitive Products: When discussing items like souvenir seeds or CBD, always maintain clarity about legalities and intended use (e.g., "souvenir purposes only" for seeds in the UK). This builds trust and shows responsibility.
• •Stay Visually and Verbally Cohesive: Ensure that the language used aligns with the visual branding (e.g., "Bohemian Urban Oasis"). Use keywords and phrases consistently across all platforms that resonate with an "alternative lifestyle."

Social Perception

Positive Reputation for Service and Range, Niche and Alternative, Legitimate Business, Mixed on Specific Product Aspects (Seeds), Community-Oriented

Copy Examples

• •Unwind your mind and vibe out. ✨ Our new range of premium CBD oils has just landed, crafted for those chill moments when you just need to breathe. Explore the calm. #AlternativeWellness #JuicyJointCBD
• •Level up your vape game without breaking the bank! 🚀 Our latest hardware sale is ON. Top brands, killer prices. Your clouds are calling. #VapeLife #JuicyJointDeals #BohemianClouds
• •Collectors, take note! 🌿 Fresh drop of legendary souvenir genetics just hit the shelves. For the connoisseurs of the alternative. Strictly for souvenir purposes in the UK, as always. 😉 #SeedSouvenirs #TheJuicyJointCollection #AlternativeMind
• •Still vibin' since '05 (in our Smokin Vinyl days!) and officially The Juicy Joint since 4/20 2017! 🤘 Your support for our little slice of Bohemian Urban Oasis in Brum means the world. Come say hi or browse the good stuff online! Peace & Love. #TheJuicyJointUK #BirminghamVibes #AlternativeLifestyle
• •Roll in style. 🎨 Our latest collection of lifestyle essentials is here to add a bit of an edge to your everyday. Because the little things matter to an alternative mind. #JuicyLifestyle #SmokingSupplies #UniqueFinds