Brand Tone

enthusiastic, community-focused, and straightforward

Brand Values

• •Accessibility
• •Community
• •Passion for the Hobby
• •Trust and Transparency

Best Practices

• •Lead with Passion: Always use enthusiastic and positive language when talking about products and the hobby. Show that you're as excited about the cards as your customers are.
• •Use Community-First Language: Employ inclusive terms like "we," "our community," "join us," and "fellow collectors." This reinforces the brand value of being a community hub.
• •Be Direct and Clear: Avoid overly complex or ambiguous marketing speak. Clearly state what the product is, its price, and how to get it. This is crucial for a knowledgeable audience that appreciates efficiency.
• •Leverage User-Generated Content (with permission): Share photos or testimonials from customers who have enjoyed their purchases or participated in "Rip N Ship" events. This builds social proof and enhances the community feel.
• •Maintain a Consistent Voice Across Platforms: Whether on Instagram, Facebook, or the website, the tone should remain consistently enthusiastic, community-focused, and straightforward. This ensures a cohesive brand identity no matter where a customer interacts with you.

Social Perception

A reliable and dedicated local supplier and community hub for TCG enthusiasts, viewed as a go-to source for products and interactive experiences like 'Rip N Ship', maintaining a generally positive or neutral standing.

Copy Examples

• •The crown has arrived! Pokémon: Scarlet & Violet 7: Stellar Crown is now in stock. Ready to chase those new illustration rares? Secure your box now and join our Rip N Ship stream this Friday to see your pulls live! Link in bio. #TheJokersHouse #PokemonTCG #StellarCrown #TCGSA
• •Don't get left behind! The One Piece Card Game: 500 Years into the Future (OP-07) is selling fast. We have booster packs and boxes ready to ship directly to you. Join our crew and build your ultimate deck! #OnePieceTCG #TheJokersHouse #AnimeSA #CardGame
• •The Ultimate Unboxing Experience! Buy your packs, and we'll open them LIVE on stream. All the thrills, none of the cleanup. Choose 'Rip N Ship' at checkout! See it in action tonight at 8 PM.
• •Hey [Customer Name], Your weekly TCG fix is here! This week, we've got fresh restocks of Star Wars: Unlimited and the brand new Altered: Beyond the Gates. Plus, don't forget to get your orders in for this weekend's Rip N Ship marathon. See what's new and join the fun! [Link to New Products]
• •Building a community, one pack at a time. Thanks to everyone who joined our Rip N Ship last night! The pulls were legendary. Who's ready for the next one? #TCGCommunity #RipNShip #TheJokersHouse