Brand Tone

Aspirational yet Accessible, Customer-centric and Empowering, Confident and Quality-Conscious, Modern Classic, Passionate and Relatable

Brand Values

• •Quality Craftsmanship
• •Affordability and Fair Pricing
• •Personalization and Customization
• •Customer Satisfaction
• •Inclusivity
• •Longevity and Durability
• •Discovery and Self-Expression

Best Practices

• •Emphasize Personalization and Empowerment: Always highlight customization options and how they enable customers to express their unique identity. Use words like "your," "create," "design," "custom-fit," and "individuality."
• •Balance Quality with Value: Clearly communicate the premium nature of the materials (e.g., full-grain leather, YKK zippers) and the skill of the craftsmanship while reinforcing the fair pricing achieved through the direct-to-consumer model. Avoid language that sounds "cheap," but ensure the value proposition is evident.
• •Maintain a Confident, Expert, yet Approachable Voice: Speak with authority on leather, fit, and style. Offer guidance and showcase expertise in a helpful, not condescending, manner. This builds trust, especially for the custom and made-to-measure processes.
• •Tell the Story of Craftsmanship and Durability: Briefly allude to the handmade nature, the care taken by artisans, and the attention to detail in each piece. Position jackets as long-term investments designed to last, appealing to consumers seeking quality over fleeting trends.
• •Focus on Inclusivity and Connection: Reinforce that a great leather jacket is for everyone, regardless of size or style preference. Use language that makes potential customers feel understood and catered to, reflecting campaigns like #MadeForMe.

Social Perception

Go-to for Affordable Custom Leather, Good Value for Money, Positive Customer Service, Quality of Materials, Fit Accuracy

Copy Examples

• •Headline: Your Style. Your Fit. Your Jacket. Body: Stop searching for the 'almost right' jacket. At The Jacket Maker, we craft premium leather outerwear that’s uniquely you. Choose your style, your details, and provide your measurements for a jacket that feels like it was made just for you—because it is. Experience the confidence of custom, without the luxury price tag.
• •Headline: Beyond the Rack: Leather That Tells Your Story. Body: Fast fashion fades. True style endures. Invest in a handcrafted leather jacket, meticulously made by our artisans using the finest materials. From timeless classics to your own bespoke design, create a piece that’s built to journey with you, becoming a cherished part of your story for years to come.
• •Headline: The Perfect Fit is an Art. We’re the Artists. Body: Tired of ‘close enough’? Our made-to-measure service ensures your leather jacket fits like a second skin. Our expert consultants guide you, and our skilled craftspeople bring your vision to life with precision and passion. Quality craftsmanship, personalized for you, accessible to all.
• •Headline: Luxury Leather, Honestly Priced. Body: We cut out the middlemen, not the quality. By selling directly to you, The Jacket Maker delivers exquisite, handmade leather jackets at a fraction of the traditional retail cost. Indulge in the feel of premium leather and a perfect fit—you deserve it.
• •Headline: Don't Just Wear It. Express It. Body: Your jacket is more than an item of clothing; it’s a statement. Whether you choose a classic design or create a fully custom piece, The Jacket Maker empowers you to showcase your individuality. Finest materials, expert craftsmanship, and a fit that’s all yours. What will your jacket say about you?