Brand Tone

Aspirational yet Accessible, Customer-centric and Empowering, Confident and Quality-Conscious, Modern Classic, Passionate and Relatable

Brand Values

• •Quality Craftsmanship
• •Affordability and Fair Pricing
• •Personalization and Customization
• •Customer Satisfaction
• •Inclusivity
• •Longevity and Durability
• •Discovery and Self-Expression

Best Practices

• •Emphasize Personalization and Empowerment: Always highlight the customization options and how they allow customers to express their individuality. Use words like 'your,' 'unique,' 'custom,' 'tailored,' 'express.'
• •Balance Quality with Value: Convey the premium nature of the materials and craftsmanship while reinforcing the fair pricing achieved through the DTC model. Avoid language that sounds cheap, but ensure accessibility is clear.
• •Maintain a Confident, Expert Voice: Speak with authority on leather, fit, and style. Offer guidance and showcase expertise without being condescending. This builds trust in the bespoke/custom process.
• •Tell the Story of Craftsmanship: Briefly allude to the handmade nature and attention to detail in each piece. This justifies the value and distinguishes the brand from mass-produced items.
• •Focus on Timelessness and Durability: Position the jackets as long-term investments rather than trendy, disposable items. Highlight the enduring style and quality that lasts, appealing to consumers looking for sustainable choices over fast fashion.

Social Perception

Widely seen as a go-to brand for affordable custom and made-to-measure leather jackets. Appreciated for offering a broad selection of styles and the ability to tailor fit and design. Many customers express satisfaction with the quality received for the price, the fit of custom orders, and the overall design of the jackets. The direct-to-consumer approach is recognized for providing better value compared to traditional retail. Featured in reputable publications, which adds to their credibility.

Copy Examples

• •Headline: Don't Just Wear a Jacket. Express Yourself. Body: Tired of off-the-rack that's never quite right? At The Jacket Maker, we craft high-quality leather jackets made to your exact measurements and unique style. Choose your leather, design, and details. Your vision, expertly handcrafted. Fairly priced. Uniquely yours.
• •Headline: Luxury Leather, Without the Luxury Markup. Body: We believe everyone deserves the feel of a perfect leather jacket. By selling directly to you, we skip the middlemen and deliver premium, handmade leather outerwear at a price that makes sense. Quality, craftsmanship, and your perfect fit are now within reach.
• •Headline: Your Story. Your Jacket. Custom-Made. Body: Every detail matters when it's a reflection of you. Our design consultants help you create a leather jacket that's truly one-of-a-kind, from the cut to the color, lining to the hardware. It’s more than a jacket; it’s a statement. What will yours say?
• •Headline: Beyond Fast Fashion. Built to Last. Body: Invest in a timeless piece that gets better with age. The Jacket Maker uses the finest leathers and skilled artisanship to create jackets meant for years of wear, not just a season. Experience the difference of quality that endures.
• •Headline: The Perfect Fit is No Longer a Search. It’s a Creation. Body: Stop searching for the jacket that fits and start creating it. With our made-to-measure service, your ideal leather jacket is crafted to your body and style preferences. Experience the confidence of a garment made exclusively for you.