Tono de Marca

Ethereal, romantic, and free-spirited.

Valores de Marca

• •Authenticity and Individuality
• •Craftsmanship and Quality
• •Ethical and Sustainable Production
• •Bohemian Elegance
• •Connection to Nature

Mejores Prácticas

• •Embrace Poetic and Evocative Language: Use descriptive, sensory language that paints a picture and evokes emotion. Words like "ethereal," "wanderlust," "soulful," and "sun-kissed" align with the brand.
• •Tell a Story: Frame every piece of content, from product descriptions to social media posts, as part of a larger narrative about freedom, authenticity, and unconventional love.
• •Highlight the "Why": Focus on the values behind the dress. Instead of just "lace dress," it's a "sustainably-crafted gown for the free-spirited bride." Connect features to the core values of craftsmanship and authenticity.
• •Maintain a Soft, Intimate Voice: The tone should feel personal and warm, like a friend sharing advice, rather than a large corporation selling a product. Use "you" and "your story" to create a direct connection.
• •Ensure Visual and Textual Harmony: The minimalist, natural, and romantic aesthetic of the brand's photography should be mirrored in the copy. The text should be as clean, elegant, and uncluttered as the visual design.

Percepción Social

For those who interact with the brand, the perception is likely to be that of an exclusive, artisan boutique offering a unique and personal alternative to mainstream bridal wear. The brand feels intimate and intentional, rather than mass-market.

Ejemplos de Copy

• •For the bride with a wild soul and a free spirit. Discover handmade gowns from our Barcelona atelier, crafted for your story.
• •Meet 'Willow.' Designed for the woman who dances to her own rhythm. With delicate, vine-inspired lace and a silhouette that moves like a whisper, this gown is the essence of bohemian romance. Ethically handmade to celebrate your authentic self.
• •At The Ivory White, we don't just make wedding dresses. We weave stories of freedom, authenticity, and wild love into every thread. Our gowns are for the seekers, the dreamers, the unconventional brides.
• •That golden hour glow. Our 'Cosmic Wanderer' gown, for the love that feels written in the stars. #TheIvoryWhite #BohemianBride #HandmadeWeddingDress #WildLove
• •A Love Story, Stitched in Barcelona | Inside Our Atelier