Brand Tone

Elegant, Warm, Passionate, Knowledgeable, Practical & Reassuring

Brand Values

• •Quality & Realism
• •Timeless Beauty & Elegance
• •Customer Satisfaction & Personalized Service
• •Passion for Interiors & Home Comfort
• •Irish Connection/Handmade Aspect

Best Practices

• •Embrace "Elegant Warmth": Combine sophisticated language that speaks to quality and luxury ("exquisite," "timeless," "handcrafted") with inviting and relatable words ("cosy," "charm," "welcome," "love").
• •Highlight Realism and Quality: Consistently use phrases that emphasize the lifelike nature of the faux flowers ("indistinguishable from fresh," "remarkably realistic," "crafted with an eye for detail"). Back this up with mentions of high-quality materials.
• •Infuse the Personal Touch (Laura's Story): Weave in the founder's passion and expertise. Phrases like "From Laura's home to yours" or "Selected with an interior designer's eye" can add authenticity and connect with customers on a more personal level.
• •Focus on the "Why" - The Feeling and Solution: Go beyond describing the product; explain the feeling it evokes (e.g., "create a peaceful retreat," "add a joyful pop of colour") and the problem it solves (e.g., "effortless beauty without the upkeep," "perfect for busy lives and warm homes").
• •Maintain an Authentic Irish Essence (Subtly): While not overtly "Irish-themed" in all products, the brand name itself evokes a certain charm. Use language that is graceful and perhaps a little poetic, reminiscent of Irish storytelling, without overdoing stereotypical phrases. Focus on craftsmanship and a connection to creating a welcoming "home."

Social Perception

High-Quality Provider, Trustworthy & Reliable, Aspirational yet Accessible, Personal & Authentic

Copy Examples

• •Headline: Bring Enduring Elegance Home. Discover Faux Florals So Lifelike, You'll Forget They're Not Fresh. Body: Tired of fleeting blooms? Our exquisite collection of artificial flowers and handcrafted arrangements offers timeless beauty without the upkeep. Grace your home with the vibrant colours and delicate textures of nature, all year round. Explore the art of lasting beauty with The Irish Country Home.
• •Social Media Post: Create a sanctuary of calm with our 'Timeless Beauty' hydrangea arrangement. Each petal and leaf is carefully crafted to mirror nature's perfection, bringing a touch of serene elegance to your coffee table or bedside. Handmade with love, designed to last. What space in your home deserves this everlasting charm? #IrishCountryHome #FauxFlowers #TimelessDecor #HomeSanctuary #LuxuryInteriors
• •Product Description Snippet (for a rustic vase): Embrace the art of imperfect beauty. This rustic jar, with its solid form and lovely hue, is ready to cradle your favourite blooms or stand alone as a testament to timeless country charm. Imagine it gracing your mantelpiece, adding a whisper of rustic elegance to your cherished space.
• •Email Subject Line: A Gift from The Irish Country Home: Beauty That Lasts, Just Like Your Welcome. Email Body Preview: Open to discover our newest arrivals – stunningly realistic faux botanicals and unique décor pieces designed to make your house feel even more like a home. Experience the joy of everlasting flowers.
• •About Us Snippet: At The Irish Country Home, we believe every home deserves a touch of lasting beauty. Founded by Laura Maher Hora from her love for interiors and the challenge of keeping fresh flowers vibrant in modern homes, we meticulously source and design the most realistic faux floral arrangements. Let us help you bring warmth, elegance, and a piece of the Irish countryside's charm into your home, effortlessly.