Tono de Marca

Authentic, Ethical, and Warm.

Valores de Marca

• •Ethical Sourcing & Fair Trade
• •Artisan & Handcrafted Quality
• •Family & Heritage
• •Sustainability
• •Community

Mejores Prácticas

• •Always Tell the 'Who': Never let a product be just an object. Connect it back to the artisans, the 'family firms,' or the 'co-operatives' that made it. Use phrases like 'crafted by,' 'made in partnership with,' and 'the work of.'
• •Use Sensory and Emotive Language: Your copy should evoke a feeling. Use words like 'vibrant,' 'soft-to-the-touch,' 'hand-carved,' 'intricate,' and 'one-of-a-kind' to describe the products, helping customers appreciate the craftsmanship they can't physically touch.
• •Explain 'Why' Fair Trade Matters: Go beyond just stating you are 'Fair Trade.' Briefly explain what that means in your context: 'ensuring fair wages,' 'providing continuous employment,' 'keeping traditional skills alive,' or 'no child exploitation.' This builds trust and educates the customer.
• •Maintain the 'Family Firm' Voice: Write in a warm, personal, and grounded tone. Use 'we' and 'our family' to create a connection. Share snippets of your 30+ year history to build authority and authenticity.
• •Bridge the Two Worlds: Lean into the unique brand story of a Wiltshire-based company importing from India. Contrast the 'rolling hills of Wiltshire' with the 'vibrant markets of Rajasthan.' This duality is memorable and uniquely yours.

Percepción Social

The India Shop is perceived by its target audience as a trusted and authentic source for ethically produced, high-quality Indian crafts and homewares. Customers are likely those who prioritize conscious consumerism, appreciate unique, non-mass-produced items, and are willing to invest in products with a positive social and environmental story. The brand is seen not just as a retailer, but as a purposeful business that connects consumers with the artisans behind the products.

Ejemplos de Copy

• •More than just a quilt, it's a story woven in every thread. Crafted by our fair trade partners in a small village cooperative, each stitch preserves a generation of skill. This is warmth you can feel good about. Wrap yourself in artistry and purpose. #TheIndiaShop #FairTradeHome #ArtisanMade #Handcrafted
• •From Rajasthan with Love: Our New Hand-Carved Furniture is Here. Since 1987, our family has traveled to find India's most incredible handcrafted treasures. This season, we're proud to share our latest discovery: a limited collection of one-of-a-kind furniture, made from sustainably sourced wood by master artisans. Bring a piece of their legacy into your home.
• •Add a touch of handcrafted charm with our Honeystreet Pillow Case. Each case is hand-printed by a group of 60 artisans we've worked with for over a decade. The 100% soft cotton feels gentle and breathable, while the unique, imperfect patterns are a beautiful reminder of the human hands that created it. By choosing this piece, you're helping to support sustainable livelihoods and keep traditional block-printing skills alive.
• •Beautiful Homewares, Ethically Made. Tired of mass-produced decor? At The India Shop, we've been a family firm dedicated to fair trade since 1987. Discover our collection of handcrafted quilts, cushions, and gifts, all sourced directly from artisan families in India. Shop with purpose and fill your home with stories. Enjoy free shipping on orders over £50.
• •We are The India Shop, a family firm rooted in the heart of Wiltshire with a soul that stretches to the craft villages of India. For us, it's simple: every product should be beautiful, well-made, and fair. That's why we partner directly with co-operatives and family businesses, ensuring every purchase supports the artisans who make our world more beautiful.