Brand Tone

Inspiring & Encouraging, Friendly & Approachable, Passionate & Enthusiastic, Ethical & Appreciative, Community-Oriented

Brand Values

• •Creativity & Self-Expression
• •Accessibility
• •Joy & Well-being
• •Ethical Practices & Fair Trade
• •Honouring Craft & Tradition
• •Quality & Durability
• •Sustainability
• •Community & Connection

Best Practices

• •Always Emphasize Accessibility and Inclusivity: Continuously reassure your audience that block printing is for everyone, regardless of skill level. Use encouraging and non-intimidating language. Avoid jargon where possible, or explain it clearly.
• •Lead with Passion and Authenticity: Let your genuine love for the craft, the artisans, and the creative process shine through in all communications. Share stories about the origins of the designs, the carving process, and your trips to India.
• •Foster a Sense of Community: Actively engage with your audience on social media, respond to comments and messages warmly, and regularly feature customer creations (with permission). Use inclusive pronouns like "we" and "us" to build a sense of togetherness.
• •Highlight Ethical Values and Craftsmanship: Consistently weave in messages about your commitment to fair trade, sustainable practices, and the skill of the Indian artisans. This reinforces the value and integrity behind your products.
• •Maintain a Helpful and Supportive Stance: Provide clear instructions, useful tips, and inspiring tutorials. Position the brand as a knowledgeable and friendly guide on the customer's creative journey. Ensure customer service interactions reflect this supportive ethos.

Social Perception

High Quality & Authentic, Inspiring & Enabling Creativity, Ethical & Trustworthy, Supportive & Excellent Customer Service, Joyful & Positive

Copy Examples

• •Instagram Post (New Product): "Unleash your inner artist with our new 'Enchanted Garden' collection of hand-carved Indian printing blocks! 🌸🌿 Each block is lovingly crafted by our artisan partners in India, ready to help you bring beautiful botanical designs to life on fabric, paper, or clay. Perfect for beginners and seasoned printers alike – let your creativity bloom! #IndianBlockPrintCo #BlockPrinting #DIYCrafts #CreativeJoy #HandmadeWithLove"
• •Email Newsletter (Workshop Announcement): "Ready to discover the mindful magic of block printing? ✨ Join us for our upcoming 'Introduction to Block Printing' workshop! We’ll guide you step-by-step, in a friendly and supportive space, as you create your own unique printed treasures. No experience needed – just a willingness to play with pattern and colour! Spaces are limited, find your calm and creativity here: [Link] #CraftWorkshop #LearnSomethingNew #MindfulMaking #TheIndianBlockPrintCo #CreativeCommunity"
• •Website Product Description (Printing Kit): "Everything you need to start your block printing adventure! Our 'Beginner's Delight' kit includes three of our most popular, easy-to-use hand-carved blocks, a selection of vibrant, eco-friendly fabric paints, and a high-quality cotton tea towel to practice on. We believe everyone has a creative spark, and this kit is designed to help you ignite yours. Experience the joy of creating something beautiful with your own hands. [Add to Cart] #BlockPrintingKit #CreativeGifts #HandmadeHome #SustainableCraft #IndianBlockPrintCo"
• •Facebook Post (Customer Feature): "Look at this absolutely stunning fabric printed by Sarah using our 'Jaipur Paisley' block! 😍 We are so inspired by the creativity within our wonderful community. Thank you for sharing, Sarah! Want your beautiful makes featured? Tag us @theindianblockprintco and use #MyIndianBlockPrint. Let's spread the joy of handmade, together! #CustomerLove #CreativeCommunity #BlockPrintInspo #Handcrafted #ProudMaker"
• •Blog Post Title & Intro: "From 'Not Arty' to Artist: How Block Printing Can Unlock Your Creative Confidence. // Ever told yourself you’re 'not creative'? We hear you, but we also believe that creativity isn't a rare talent – it's a human instinct waiting to be explored! Join us as we delve into how the simple, rhythmic process of Indian block printing can help you overcome creative blocks, find joy in imperfection, and create beautiful pieces you’ll be proud of, no matter your starting point. [Read More] #CreativeConfidence #MindfulCraft #ArtForAll #TheIndianBlockPrintCo #BlockPrintingTips"