Brand Tone

Authentic, Heartfelt, and Traditional

Brand Values

• •Family
• •Heritage
• •Authenticity
• •Resilience
• •Gratitude

Best Practices

• •Always Lead with Story
• •Use "Heartfelt" Language
• •Highlight "Handmade" and "Authentic"
• •Embrace a Tone of Gratitude
• •Focus on Shared Experience

Social Perception

A Local Gem for Authentic, Comforting Food

Copy Examples

• •More Than a Meal, It's a Story. Discover three generations of Cambodian and Chinese family recipes, handmade with love in every bite. Welcome to The Ichhong.
• •From our family's kitchen to yours. Each of our dumplings is handmade, following a recipe passed down by our mother-in-law for years. It's the taste of home, and we're so grateful to share it with you. Order a taste of tradition tonight!
• •The Ichhong Cafe & Catering | Gordon, NSW. Serving authentic Cambodian & Chinese cuisine inspired by family, heritage, and the joy of a shared meal.
• •A Story in Every Skewer Body: Hi [Customer Name], Our Lemongrass Beef Skewers aren't just a menu item; they're a memory of family gatherings and recipes perfected over time. This week, enjoy a taste of our heritage.
• •A true taste of our Cambodian heritage. This rich noodle soup features a savory pork bone broth, tender pork fillet, flavorful meatballs, and fresh tiger prawns. It’s the comforting, authentic meal we grew up loving.