Brand Tone

Scientific and Informative, Hopeful and Reassuring, Health-Conscious and Natural, Educational and Engaging (Social Media), Professional and Trustworthy

Brand Values

• •Scientific Validation
• •Natural Solutions & Health
• •Alleviating Discomfort & Improving Quality of Life
• •Sustainability
• •Transparency & Education
• •Innovation

Best Practices

• •Prioritize Scientific Accuracy with Accessible Language: Always back claims with evidence and cite research where appropriate, but explain complex scientific concepts in a way that is easy for the average consumer to understand. Avoid jargon where possible or explain it clearly.
• •Balance Hope with Realistic Expectations: While offering a positive outlook is crucial for a health product, it's important to be transparent about what the product can and cannot do. Use precise language regarding benefits (e.g., 'helps reduce,' 'supports,' 'alleviates discomfort' rather than 'cures' or 'eliminates'). This builds trust.
• •Emphasize Natural Solutions and Overall Well-being: Connect the product to a broader message of health consciousness and the benefits of nutritional support. Highlight the 'natural' aspect of the supplement.
• •Adapt Tone for Platform, Maintain Core Values: While the TikTok presence is more informal and engaging, it still educates about eye health, aligning with the core value of transparency and education. Ensure that even in more casual communication, the foundational principles of scientific backing and genuine care are evident.
• •Integrate Values Consistently: Weave in core values like sustainability or the science-backed approach subtly but regularly across different types of content. This reinforces brand identity beyond just the product's primary function.

Social Perception

Theia Bio is perceived as a scientifically-grounded yet natural solution provider for a specific eye condition. There is an appreciation for their educational efforts and sustainability focus. Skepticism or caution seems to be managed by the company's careful wording regarding product efficacy.

Copy Examples

• •Headline: Seeing a Clearer Future: Clinically Studied Nutrients for Eye Floater Relief. Body: Tired of those distracting floaters? Our Clearer™ supplement is formulated with a blend of antioxidants and anti-glycation micronutrients, based on scientific research, to help reduce floater size and visual discomfort. Take a step towards better eye health, naturally.
• •Headline: Don't Let Floaters Cloud Your Vision. Discover Nutritional Support. Body: Eye floaters can be frustrating. Clearer™ offers a daily nutritional approach designed to combat oxidative stress and support vitreous health, helping to alleviate the annoyance of floaters. See what a difference targeted nutrition can make.
• •Headline: The Science of Sight: How Clearer™ Tackles Eye Floaters. Body: Did you know eye floaters are often caused by collagen clumps in the vitreous? Clearer™ contains key ingredients shown in studies to help reduce these opacities and improve your visual comfort. Learn more about the science behind your eyes.
• •Social Media Post (TikTok/Instagram Style): Visual: Short animation showing floaters diminishing. Text: Floaters bugging you? 😠 Science shows specific antioxidants can help! ✨ Our Clearer™ supplement is packed with them to support your eye health. Link in bio to learn how! #EyeHealth #Floaters #VisionCare #TheiaBio #ClearerEyes
• •Headline: Committed to Your Eyes, and Our Planet. Body: At Theia Bio, we believe in effective solutions that are also responsible. Clearer™ not only provides scientifically-backed nutritional support for eye floaters but comes in a 100% biodegradable bottle made from sugar cane. Healthy eyes, healthy planet.