Brand Tone

warm, sentimental, and personal

Brand Values

• •Connection: Facilitating emotional bonds through personalized voice messages.
• •Thoughtfulness: Positioning their products as meaningful and considerate gifts for various life events.
• •Comfort & Support: Offering a product that can provide solace and a sense of closeness, especially in difficult times or for long-distance relationships.
• •Memories: Helping create and preserve cherished moments and voices.
• •Originality: Providing a unique gift option that stands out.

Best Practices

• •Focus on Emotion: Always tap into feelings of love, connection, comfort, and nostalgia. Use words that evoke warmth and sentimentality.
• •Emphasize Personalization: Highlight the unique aspect of the voice recording. Use phrases like 'your voice,' 'personal message,' 'uniquely yours.'
• •Tell Stories (or enable them): Frame the product as a conduit for personal stories and memories. Use examples of how the product can be used in different life scenarios (e.g., grandparent to grandchild, long-distance partners).
• •Use Gentle and Caring Language: Employ soft, reassuring, and affectionate vocabulary. Avoid overly technical or transactional terms. The language should feel like a warm embrace.
• •Maintain Simplicity and Clarity: While emotional, the core message about what the product is and how it works (recording a message in a plush toy) should be easy to understand. The focus is on the emotional benefit, supported by clear product understanding.

Social Perception

a provider of heartwarming, unique, and emotionally significant gifts. Customers who purchase The Hugify products likely see them as a way to express love, care, and connection in a tangible and lasting manner. The products are often associated with special occasions like Mother's Day, Father's Day, births, and as comfort for those in need, including individuals with dementia.

Copy Examples

• •Headline: Send a Hug They Can Hear. Record Your Love with The Hugify. Body: Distance melts away when they hear your voice. Our soft, cuddly friends keep your special messages close, offering comfort and a smile whenever they need it. The perfect way to say 'I'm thinking of you,' no matter how far apart.
• •Headline: More Than a Gift, It's a Memory in the Making. Body: Capture a laugh, a lullaby, or a heartfelt 'I love you.' The Hugify plush toys aren't just adorable; they're keepers of precious moments. Give a gift that will be treasured, listened to, and hugged for years to come.
• •Headline: For Every 'I Miss You,' There's a Hugify. Body: Long-distance relationships, a child away at camp, or a loved one needing comfort – The Hugify bridges the gap. Record your voice and send a warm, audible hug that brings your presence a little closer.
• •Headline: The Sweetest Sound? Your Voice, Wrapped in a Hug. Body: Imagine their delight hearing a familiar voice from their new best friend. The Hugify makes it easy to create truly personal gifts that speak volumes of your affection. Perfect for birthdays, baby showers, or just because.
• •Headline: Comforting Words, Cuddly Companion. Body: In times of need, a familiar voice can be the greatest comfort. The Hugify offers a gentle way to share supportive messages, creating a soothing presence for loved ones, young and old. A hug that truly understands.