Brand Tone

Personal & Authentic, Creative & Eclectic, Enthusiastic & Passionate, Approachable & Helpful, Quality-Conscious & Craft-Oriented, Storytelling

Brand Values

• •Individuality & Self-Expression
• •Sustainability & Resourcefulness
• •Quality Craftsmanship
• •Heritage Appreciation
• •Creativity & Joy in the Home
• •Female Empowerment

Best Practices

• •Embrace Jodie's Voice: Maintain the personal, enthusiastic, and slightly eclectic voice of Jodie Hazlewood across all communications. Share personal anecdotes or design insights where appropriate.
• •Highlight Stories: Whether it's the story of a renovated piece of furniture, the history of a design style, or a customer's home transformation, storytelling adds depth and resonates with the brand's values.
• •Use Vibrant and Descriptive Language: Reflect the colorful and maximalist aesthetic in the copy. Use words that evoke texture, pattern, and joy (e.g., "sumptuous velvet," "playful patterns," "a kaleidoscope of color").
• •Emphasize Uniqueness and Craftsmanship: Consistently mention the handmade nature of products, the quality of materials, and the skill of the artisans. For design services, highlight the bespoke and personalized approach.
• •Engage with a Sense of Discovery and Resourcefulness: Share tips, DIY ideas (if applicable), or insights into sourcing vintage items, reinforcing the brand's approachable and resourceful nature. Connect with the joy of creating a unique home.

Social Perception

Inspirational, Authentic & Relatable, Tasteful & Unique, High-Quality (for furniture), Associated with a specific aesthetic

Copy Examples

• •More than just a footrest, it's a centerpiece. Our handmade ottomans are crafted in Derbyshire with stories woven into every stitch. Choose your dream fabric (or let us help you find it!) and create a piece that's uniquely yours, built to last generations. #TheHouseUpstairs #HandmadeHome #BespokeFurniture
• •Feeling uninspired by your space? Let's transform your house into a home that tells *your* story. From vibrant color palettes to sourcing unique vintage treasures, Jodie at The House Upstairs offers personalized design services to bring your vision to life. Let's make home your favourite place to be. #EclecticInteriors #HomeWithSoul #DesignByJodie
• •Remember that forgotten corner? Swipe to see how we infused it with color, character, and a touch of The House Upstairs magic! It’s all about finding joy in the details and creating spaces that truly sing. What forgotten corner are you tackling next? #VintageFinds #ColorfulHome #MaximalistDecor #HomeRenovation
• •Love your home, love the planet. At The House Upstairs, our made-to-order furniture means less waste and more soul. Crafted locally by artisans, each piece is a testament to sustainable style and enduring quality. Invest in forever, not throwaway. #SustainableLiving #ConsciousHome #BritishMade
• •Hello Sunshine! Brighten your home with our latest curated collection of joyful homewares. Think vibrant cushions, unique decorative pieces, and gifts that spark delight. Discover treasures that bring the vibrant spirit of The House Upstairs into every room. Shop now via the link in bio! #TheHouseUpstairsLiving #JoyfulHome #UniqueGifts