Brand Tone

Enthusiastic & Passionate, Knowledgeable & Authoritative (but approachable), Community-Focused & Collaborative, Value-Driven & Transparent (aspirational), Direct & No-Nonsense (at times)

Brand Values

• •Quality & Performance
• •Value/Affordability
• •Innovation & Customization
• •Community & Education
• •Authenticity (as perceived by founders)
• •Customer Empowerment

Best Practices

• •Speak from Experience, Not Just Specs
• •Embrace the "By Detailers, For Detailers" Mentality
• •Balance Enthusiasm with Authority
• •Highlight Value Beyond Just Price
• •Be Direct and Confident, but Maintain Approachability

Social Perception

Trusted Source for Quality Products (by many), Innovative and Community-Oriented, Good Value Proposition, Concerns about Objectivity/Promotion, Operational Hiccups, Associated with Prominent Detailing Personalities

Copy Examples

• •Stop compromising. Our new [Towel Name] towel isn't just another cloth – it's years of obsessive testing and Korean microfiber mastery, finally available without that 'premium' price tag. Feel the difference. See the results. Your paint will thank you.
• •We got tired of 'good enough.' So, we went back to the lab. Introducing [Product Name] – our custom-blended formula designed by detailers, for detailers. No hype, just relentless performance that makes your job easier and your finish flawless. Ready to level up your detail game?
• •You asked, we listened! This week, we're going live with [Guest Detailer/Brand] to talk all things [Topic] and answer YOUR toughest detailing questions. We're all about sharing the knowledge and passion that drives this community. Drop your questions below! #THORCommunity #DetailingExperts
• •Your Passion. Our Premium Gear. Less Price. For a limited time, get [Discount Percentage]% off on our handpicked detailing essentials. We believe every enthusiast deserves the best without breaking the bank. Stock up and rediscover the joy of a perfect shine.
• •Ever wonder what the pros in [Country of Origin] use? We did too. That's why we exclusively import [Imported Product Name]. It's the secret weapon you won't find just anywhere, delivering [Specific Benefit] that will change the way you detail. Experience the global best, right here at THOR.