Brand Tone

Empowering & Celebratory, Bold & Unapologetic, Inclusive, Personal & Authentic, Edgy & Provocative

Brand Values

• •Inclusivity
• •Self-Expression & Individuality
• •Empowerment
• •Queer Pride & Advocacy
• •Creativity & Artistry
• •Resilience & Authenticity

Best Practices

• •Embrace Bold & Direct Language: Use strong verbs, make clear statements, and don't shy away from an assertive voice. Avoid overly passive or hesitant phrasing.
• •Prioritize Inclusivity: Ensure language is welcoming to all genders, sexual orientations, and expressions. Use gender-neutral terms where appropriate and actively celebrate diversity in visuals and text.
• •Inject Personality (Brandon Hilton's Voice): While maintaining brand consistency, allow the authentic, sometimes edgy, and always passionate voice of Brandon Hilton to inspire the copy. Think: how would Brandon say this to his community?
• •Focus on Empowerment: Frame product benefits and brand messages around how they help the customer feel confident, seen, and celebrated. Use uplifting and affirming language.
• •Be Unapologetically You: Stay true to the brand's core values, even if they might be provocative to some. The brand's strength lies in its authenticity and its appeal to a specific community that values that boldness. Authenticity resonates more than trying to please everyone.

Social Perception

Positive within target audience (LGBTQ+ community, drag performers, makeup enthusiasts, fans of Brandon Hilton), Supportive Community, Controversial to some, Strongly tied to Brandon Hilton

Copy Examples

• •Unleash your inner ICON. The House of Mann 'ICON' Palette isn't just makeup, it's a statement. Bold colors, killer pigment, zero apologies. Tag us in your iconic looks! #HouseOfMann #ICONPalette #QueerOwnedBeauty
• •Whoever you are, whoever you love, however you express yourself – The House of Mann celebrates YOU. We're more than a brand; we're a family. All inclusive, always. ✨ #TheHouseOfMann #LGBTQPlus #Inclusivity
• •Reclaim. Redefine. Rock it. Our 'FEMME' tee is for everyone who owns their power. Soft, stylish, and says it all. Get yours and live your truth. 🏳️‍🌈 #FemmeAndFierce #HouseOfMannApparel #QueerFashion
• •Spill the tea, fam! What looks are you creating this weekend? What song makes you feel unstoppable? Share with us! We're all about that authentic vibe. 💖 #HouseOfMannCommunity #BeYou
• •Ready to SPARKLE? Brandon Hilton's ultimate Guide to Drag is your backstage pass to unleashing your fiercest self. Tips, tricks, and all the tea. Download your EBOOK today and let your true colors shine! #SparkleGuide #DragQueen #BrandonHilton #HouseOfMann