Brand Tone

Empowering, Motivational, Inspirational, and Proud. Community-minded and Social Conscience.

Brand Values

• •Empowerment: Encouraging individuals to pursue and protect their dreams.
• •Inspiration: Motivating through design and messaging.
• •Resilience/Protection: Symbolized by the 'gatekeeper' Langston Lion protecting aspirations.
• •Legacy and Freedom: As highlighted by the 'Uhuru' tee and the celebration of 'dream merchants.'
• •Quality: Mentioned in customer reviews regarding t-shirt and sweatshirt material and design.
• •Social Responsibility: Demonstrated by their partnership for breast cancer research.
• •Authenticity/Self-Expression: Implied through unique designs and empowering messages.

Best Practices

• •Lead with Empowerment: Every piece of copy should aim to uplift, motivate, or inspire the reader.
• •Embody the 'Langston Lion': Consistently use the symbolism of the lion – strength, guardianship, royalty, courage – in your storytelling and messaging.
• •Tell a Story: Connect products to the overarching narrative of chasing dreams, overcoming obstacles, and celebrating freedom and legacy.
• •Maintain an Authentic Voice: Ensure this authenticity carries through by using relatable, genuine language rather than overly corporate or generic marketing speak.
• •Engage with Purpose: When interacting with customers or posting content related to social causes, ensure the tone remains sincere, compassionate, and aligned with the core values of making a positive impact.

Social Perception

Customers perceive the brand positively, focusing on Design and Style, Quality of Products, Empowering Message, and Positive Customer Experience.

Copy Examples

• •Headline: The Langston Lion: Wear Your Ambition. Body: Don't just dream it. Live it. Our new collection is crafted for the bold, the brave, the relentless. The House of Langston III Couture – Style That Speaks Your Truth. Call to Action: Shop The Collection.
• •Product Focus (e.g., Uhuru Tee): Uhuru. Freedom. It's more than a word; it's a legacy. The Uhuru 100 Dream Merchants Tee honors those who dared to build their reality. Who will you inspire today? Call to Action: Own a Piece of Inspiration.
• •Social Media Post: They told you it couldn't be done. Good. Let the Langston Lion on your chest be the only voice you need. Protect your vision. Embody your strength. #HouseOfLangston #ProtectYourDreams #MotivationalWear Call to Action: Discover Your Armor.
• •Email Subject: It's Not Just Couture, It's Courage. Email Body: At The House of Langston III, we believe clothing is more than fabric. It's a statement. It’s your daily reminder that your aspirations are valid, your journey is sacred. Experience quality that empowers. Call to Action: Explore New Arrivals.
• •Brand Story Snippet: Born from a vision to inspire, The House of Langston III Couture is for those who chase greatness. Our Langston Lion isn't just a logo; it's the guardian of your goals. Every stitch, every design, is a tribute to the fire within. Now, that's Langston. Call to Action: Join the Movement.