Brand Tone

Friendly and Welcoming, Inspirational and Encouraging, Supportive and Nurturing, Fun and Playful, Empathetic

Brand Values

• •Creativity as Self-Care
• •Accessibility and Inclusivity
• •Connection and Community
• •Joy in the Process
• •Quality Experiences

Best Practices

• •Embrace Warmth and Friendliness: Always use inviting, approachable language. Address the audience directly (e.g., "you," "we") to foster a sense of personal connection. Avoid overly formal or technical jargon.
• •Focus on the "Why" – The Benefits: Highlight not just *what* the workshop is, but *why* it's beneficial – e.g., relaxation, self-discovery, connection, joy, "me time." Connect the activity to feelings and positive outcomes.
• •Be Encouraging and Inclusive: Reassure potential participants that no prior skill is needed. Emphasize the supportive, non-judgmental environment where the process is as important as the product.
• •Use Storytelling (Where Appropriate): Share testimonials or short anecdotes (like Em's founder story or the military veteran's experience) to illustrate the impact of the workshops. This builds emotional connection and trust.
• •Maintain Visual and Verbal Consistency: Ensure the playful, creative, and aesthetically pleasing visuals on Instagram and TikTok are matched by equally vibrant and positive language in captions and descriptions. Keep the core messages of creativity, self-care, and community consistent across all communications.

Social Perception

Highly Positive, A Haven for "Me Time" and Connection, Empowering and Confidence-Boosting, Great for Groups and Events, Therapeutic and Beneficial for Mental Well-being

Copy Examples

• •Instagram Post (Image: Happy participants at a resin art workshop): Unleash your inner artist and let your creativity flow! ✨ Join our popular Resin River Board workshop this weekend and craft a stunning piece for your home. No experience? No worries! Our friendly instructors will guide you every step of the way. Sip, create, and connect! Link in bio to book your spot. #HouseofHobby #PerthWorkshops #CreativeSelfcare #ResinArt #GirlsDayOutPerth
• •Facebook Ad (Carousel: Images of different workshop activities – pottery, cocktails, floristry): Need some 'me time'? 💖 At The House of Hobby, we believe creativity is the best kind of therapy. From shaping clay to mixing cocktails, discover a workshop that sparks your joy. Learn a new skill, laugh with new friends, and leave feeling refreshed and inspired. Explore our upcoming Perth workshops & book your escape! [Link]
• •Email Newsletter Subject: You Deserve a Creative Break! ✨ Hey [Name], Life’s busy, we get it! But carving out time for yourself to explore your creative side can be incredibly rewarding. This month at The House of Hobby, we’re all about finding joy in the making – from our sell-out Candle Making & Mimosas to the calming art of Watercolour Painting. Ready to unwind and create something beautiful? [Button: See Our Workshop Calendar]
• •TikTok Video Script (Visual: Quick cuts of a fun workshop in progress, people laughing, creating, clinking glasses): (Upbeat, trendy music) Text Overlay 1: Ditch the stress! Text Overlay 2: Grab your besties! Text Overlay 3: It’s workshop time @HouseofHobby! Voiceover (Energetic & Friendly): Perth, are you ready to get creative? Sip, laugh, and learn a new skill with us! From pottery to cocktails, we've got the perfect fun escape. #PerthToDo #CreativeWorkshops #HouseofHobby #GirlsNightOut #HobbyTime
• •Website Homepage Banner Text: Discover the Joy of Making. ✨ The House of Hobby: Perth’s home for creative workshops, connection, and a little bit of ‘you’ time. No experience needed, just a willingness to play! Explore Our Workshops.