Brand Tone

aspirational, empowering, and stylish

Brand Values

• •Self-Expression and Individuality
• •Empowerment
• •Unity and Collaboration
• •Style and Quality
• •Effortless Fashion
• •Social Responsibility/Sustainability

Best Practices

• •Embrace Empowering Language: Use words that inspire confidence and self-expression (e.g., "empower," "define," "unleash," "celebrate your style").
• •Maintain an Aspirational yet Accessible Voice: Showcase stylish and chic ideals while ensuring the language feels welcoming and achievable for the target audience.
• •Highlight Individuality and Versatility: Emphasize how the clothing can be adapted to different personal styles and occasions, reinforcing the idea of fashion as a tool for self-expression.
• •Incorporate the "Together - To Mark" Ethos Subtly: Foster a sense of community and shared experience in your messaging where appropriate, reminding customers they are part of something bigger.
• •Visually Align Copy with Brand Aesthetics: Ensure that the tone of the copy on social media and the website complements the chic, contemporary, and sometimes eclectic visuals the brand presents.

Social Perception

Positive customer service and product selection, fashion-forward and trendy, focus on feminine elegance and boldness, community-oriented

Copy Examples

• •Define your moment. Discover unique pieces at The House of CoKy that speak to your style and empower you to leave your mark. #TheHouseOfCoKy #MakeYourMark
• •Effortlessly chic, undeniably you. Explore our curated collection of timeless trends and find the perfect outfit for every version of yourself. Shop now at thehouseofcoky.com. #StyleRedefined #VersatileFashion
• •Beyond the clothes, it's a statement. At The House of CoKy, we believe in fashion that empowers and gives back. Look good, feel good, do good. #FashionWithPurpose #COKYCommunity
• •For the bold, the elegant, the eclectic. Our latest arrivals are here to help you express every facet of your unique style. What will you choose to mark your story? #EclecticFashion #TimelessTrends
• •From sun-drenched days to unforgettable nights, find your perfect ensemble with The House of CoKy. Hand-picked for you, designed to inspire. #VacationStyle #EverydayElegance #TrendyFashion