Brand Tone

Informative, professional, reassuring, focused on quality and experience.

Brand Values

• •Quality
• •Experience & Ritual
• •Customer Satisfaction & Individual Approach
• •Authenticity & Tradition
• •Knowledge & Education
• •Wide Selection & Convenience

Best Practices

• •Always Emphasize Quality and Experience: Whether talking about a new product or a brewing method, weave in the commitment to quality ingredients and the special experience/ritual Bonati products offer.
• •Share interesting facts, brewing tips, or origin stories to engage and educate the audience, reinforcing expertise.
• •Adapt to the Platform, Not the Core Tone: While the style might change slightly (e.g., more playful on TikTok, more in-depth on the blog), the underlying tone of passion, quality, and authenticity should remain consistent across all channels.
• •The core message should be recognizable whether a customer sees an Instagram post or reads a product description.
• •Experience the Bonati difference.

Social Perception

Positive. Customers appreciate the quality, taste, aroma, and ritualistic aspect of Bonati products.

Copy Examples

• •Experience the Bonati difference.
• •Discover the art of tea with Bonati. Quality Ceylon tea for moments of peace.
• •Elevate your mornings with Bonati's Italian coffee. A ritual of energy and taste.
• •Explore our wide selection of coffee beans and teas, crafted for your individual enjoyment.
• •Join our masterclasses and unlock the secrets to the perfect brew. Bonati: Where knowledge meets flavor.