Brand Tone

Aspirational & Communal: Blends sophistication with a welcoming, community-focused atmosphere, confident, clean, and centered on craftsmanship and quality. Masculine but refined, positioning the brand as a premium, expert-led lifestyle destination.

Brand Values

• •Community
• •Quality & Craftsmanship
• •Experience
• •Modern Masculinity
• •Authenticity

Best Practices

• •Lead with "Community," Follow with "Craft": Always weave the "social club" or "community" angle into the messaging. Start with the feeling of belonging and then support it with the promise of an excellent haircut or shave.
• •Use Aspirational & Confident Language: Employ strong, active verbs and confident adjectives. Phrases like "Unleash the best version of yourself," "Man Up Your Style," and "Command the Weekend" align with the ambitious, successful client base the brand targets.
• •Highlight the Experience, Not Just the Service: Frame appointments as an "experience," a "ritual," or an "upgrade." Avoid transactional language like "Get a haircut." Instead, use evocative phrasing like "Book your experience" or "Step into your reset."
• •Speak to the "Modern Man": The copy should reflect the lifestyle of the target client: successful, well-traveled, social, and stylish. Mentioning lifestyle elements like travel and success can make the brand more relatable to this demographic.
• •Maintain a Premium & Clean Tone: Avoid slang, excessive emojis, or overly casual language. The tone should mirror the clean, sophisticated, and minimal aesthetic of the barbershops themselves. Every word should reinforce the values of quality and expertise.

Social Perception

Overwhelmingly positive, with a 5.0 rating on Fresha from over 379 votes. Customers praise the professional, friendly environment and the expertise of specific barbers. The brand is perceived as a premium destination, successfully resonating with its target audience and fostering a highly satisfied, loyal customer base.

Copy Examples

• •More Than a Haircut. It's a Ritual. Crafting the perfect fade is our specialty. Building a community is our purpose. Step into your weekly reset. #TheHoundDXB #GentlemensClub #DubaiBarber
• •Where Style is a Conversation. The Hound is more than a barbershop—it's Dubai's premier social club for the modern man. Join us for world-class grooming and unparalleled company. Book your experience.
• •Your Mid-Week Upgrade is Waiting. Escape the office grind. At The Hound, we combine precision cuts with a place to unwind and connect. Walk out looking sharp and feeling restored. Your chair is ready.
• •The Craftsman's Touch, Bottled. The same commitment to quality you expect in our chairs, now on your shelf. Our signature beard oil is crafted with natural ingredients to nourish, soften, and style. The Hound experience, to go.
• •Don't Just Start the Weekend, Command It. A sharp look is your silent advantage. Our master barbers are ready to craft a style that’s uniquely you. Book your pre-weekend appointment and join a community of men who travel, succeed, and connect.