Brand Tone

Enthusiast-Focused & Passionate, Informative & Educational, Approachable & Friendly, Modern & Trendy, Community-Oriented

Brand Values

• •Quality & Variety
• •Customer Experience & Service
• •Knowledge & Expertise
• •Community & Connection
• •Accessibility

Best Practices

• •Know Your Audience: Tailor the language to be inclusive yet knowledgeable for hookah enthusiasts.
• •Embrace the Passion: Use evocative language when describing flavors, experiences, and products.
• •Educate and Empower: Provide valuable information that helps customers make informed choices.
• •Foster Community: Use inclusive language and encourage interaction on social media.
• •Maintain Authenticity: Be genuine in your communication. Avoid overly corporate language.

Social Perception

Trusted Retailer, Social Hub, Associated with Relaxation and Leisure, Awareness of Health Concerns, Varied Perception of Name

Copy Examples

• •Headline: Your Perfect Session Starts Here. Explore a World of Flavor with The Hookah Hookup. Body: For over 20 years, we've been the heart of the hookah community, bringing you the finest hookahs, richest shishas, and all the essentials. Dive in and discover your next favorite.
• •Social Media Post (Instagram - with an image of a new shisha flavor): ✨ Flavor Alert! ✨ Get ready to ignite your senses with the new [Flavor Name] from [Brand Name]. Smooth, rich, and unforgettable. What are you smoking this weekend? Share with #HookahHookupCommunity!
• •Email Subject Line: Unlock the Secrets to a Perfect Bowl 💨 Our Latest Guide is Here! Email Body Snippet: Hey [Customer Name], ever wondered how to pack the ultimate hookah bowl? Our new Hookah Knowledge guide breaks it down step-by-step. Plus, check out our top-rated charcoals for an even burn.
• •Product Description Snippet (for a hookah): Crafted for connoisseurs, the [Hookah Name] blends timeless tradition with modern design. Experience unparalleled smoothness and a centerpiece that sparks conversation. Your gatherings just got an upgrade.
• •Website Banner: Join The Hookah Hookup Family! Sign up for exclusive deals, new arrivals, and expert tips from the community that knows hookah best.