Brand Tone

Friendly and Warm, Inspiring and Enthusiastic, Helpful and Supportive, Charming and Pretty, Passionate

Brand Values

• •Love of Making
• •Quality and Beauty
• •Customer Experience
• •Inspiration and Creativity
• •Accessibility for the Modern Crafter

Best Practices

• •Embrace "Warm & Welcoming" Language: Always use a friendly, approachable, and slightly enthusiastic tone. Phrases like "Hello lovely crafters!" or "We're so excited to share..." can set the right mood. Incorporate the "country inspired, vintage twist" feel into descriptions.
• •Focus on the Joy of Making: Connect with the passion behind crafting. Use words that evoke creativity, inspiration, and the satisfaction of handmade items ("spark your creativity," "craft your happiness," "handmade treasures").
• •Personal Touches Matter: Continue the ethos of "packed with love" in digital communications. This could mean using a more personal sign-off, sharing founder stories or behind-the-scenes content, and responding to comments with genuine warmth.
• •Be Visually Consistent & Inspiring: Ensure all imagery and visual content aligns with the "pretty," "charming," and "vintage-inspired" aesthetic. Let the beauty of the products speak, and showcase inspiring ways they can be used.
• •Maintain a Helpful & Supportive Stance: When providing information, tutorials, or answering queries, always be encouraging and clear. Position the brand as a helpful companion on the customer's crafting journey, a place where they can find both materials and guidance.

Social Perception

Trusted Source for Quality Craft Supplies, Excellent Customer Service, Inspiring and Aesthetically Pleasing, Community-Oriented, A "Go-To" for Specific Needs

Copy Examples

• •Headline: Dive into Your Next Dream Project! ✨ Body: Unbox a bundle of joy! Our latest collection of "country inspired, vintage twist" fabrics and yarns is waiting to be transformed by your imagination. What lovely thing will you make today? #TheHomemakery #CraftyGoodness
• •Headline: From Our Happy Place to Yours. 💌 Body: Every skein of yarn, every swatch of fabric, every little notion is picked with passion and packed with love, just for you. Get your crafty goodies deliveredswiftly, with a sprinkle of Homemakery magic! #MakeSomethingLovely #CreativeHands
• •Headline: Got That Making Feeling? We've Got the Supplies! Body: Whether you're a seasoned stitcher or a curious newbie, find everything you need to bring your crafty visions to life. Explore our emporium of prettiness – your next masterpiece starts here! #ModernCrafter #HomemakeryHaul
• •Headline: Cosy Up with a Craft 🧶 Body: There's nothing quite like the joy of creating something beautiful with your own hands. Discover our curated selection of the softest yarns and prettiest patterns, perfect for your next cosy project. Happy crafting! #KnitQuiltSew #VintageTwist
• •Headline: Your Daily Dose of Delightful Stash! Body: Warning: may cause extreme happiness and an irresistible urge to craft! Explore new arrivals and timeless treasures at The Homemakery. We're dedicated to bringing you the loveliest materials for your creative adventures. #CraftSupplies #InspiredToMake