Brand Tone

Nostalgic, Community-Focused & Welcoming, Joyful & Magical, Appreciative & Grateful, Preservation-Minded

Brand Values

• •Community Heritage & Preservation
• •Family & Intergenerational Joy
• •Volunteerism & Community Support
• •Nostalgia & Tradition
• •Accessibility

Best Practices

• •Embrace Nostalgia Authentically: Regularly weave in historical details, references to Mountain Park, and the community effort to save the carousel. Use language that evokes fond memories and a sense of tradition.
• •Always Highlight Community: Emphasize family, togetherness, and the role of the carousel as a gathering place. Acknowledge and thank volunteers and donors often. Use inclusive phrases like "your Merry-Go-Round" or "our community's treasure."
• •Infuse Joy and Wonder: Use positive, uplifting, and slightly whimsical language. Words like "magic," "delight," "smiles," "cherished," and "enchanting" align well with the experience of a merry-go-round.
• •Maintain a Grateful and Humble Approach: Especially in calls for donations or volunteers, express sincere gratitude for past and future support. Reinforce its non-profit status and reliance on community goodwill.
• •Keep it Family-Friendly and Accessible: Ensure the language is easy to understand, welcoming to all ages, and reflects the inclusive nature of the attraction (e.g., mentioning handicap accessibility where appropriate).

Social Perception

Beloved Community Treasure, Family-Friendly Attraction, Historical Landmark, Non-Profit with a Cause, Integral Part of Holyoke

Copy Examples

• •Headline: Spin Back in Time. Create New Memories. Body: For over 90 years, The Holyoke Merry-Go-Round has been a place of joy and laughter. Ride our historic, hand-carved horses and experience the magic that has delighted generations. Bring your family and become part of our story! #HolyokeMerryGoRound #HistoricCarousel #FamilyFun #MakingMemories Tone Used: Nostalgic, Joyful, Community-Focused
• •Headline: Keep the Magic Alive! Support Your Holyoke Merry-Go-Round. Body: Our beautiful carousel is more than just a ride; it's a piece of Holyoke's heart, saved by our amazing community. Help us preserve this treasure for years to come. Every donation, big or small, helps keep the music playing and the horses dancing. Donate today! [Link to donation page] #SaveTheCarousel #CommunitySpirit #HolyokePride #Donate #NonProfit Tone Used: Preservation-Minded, Appreciative, Community-Focused
• •Headline: Birthdays Go 'Round and 'Round with Smiles! Body: Looking for a unique and joyful venue for your next celebration? The Holyoke Merry-Go-Round offers a magical backdrop for birthday parties and special events. Let us help you create unforgettable moments! Book your party today. [Link to party booking] #HolyokeEvents #BirthdayParty #CarouselParty #UniqueVenue #FamilyCelebration Tone Used: Joyful, Welcoming, Family-Focused
• •Headline: Thank You, Holyoke! Our Horses Spin Because of You. Body: From the dedicated volunteers who greet you with a smile to the generous donors who help us maintain this historic gem – we couldn't do it without you! The Holyoke Merry-Go-Round is a testament to what our community can achieve together. Come take a ride and feel the love! #CommunityLove #VolunteerSpirit #Grateful #HolyokeStrong #SupportLocal Tone Used: Appreciative, Community-Focused, Welcoming
• •Headline: Hear the Music? That's History, Joy, and a Whole Lot of Fun! Body: Step into a world of wonder at The Holyoke Merry-Go-Round. With 48 hand-carved horses, enchanting music from our Artizan band organ, and a story that began in 1929, every ride is an adventure. Join us this weekend! [Link to hours/calendar] #ClassicCarousel #WeekendFun #HolyokeMA #FamilyOuting #VintageRide Tone Used: Nostalgic, Joyful, Descriptive (evoking senses)