Brand Tone

Elegant & Luxurious, Creative & Artistic, Passionate & Enthusiastic, Professional & Experienced, Approachable & Friendly (with an expert edge)

Brand Values

• •Quality & Excellence
• •Creativity & Innovation
• •Customer Service & Satisfaction
• •Integrity & Resourcefulness
• •Teamwork
• •Passion

Best Practices

• •Embrace Elegant Language: Use sophisticated and evocative vocabulary that reflects luxury and artistry. Words like "bespoke," "breathtaking," "symphony," "artistry," and "exquisite" align with their high-end positioning.
• •Highlight Expertise & Passion: Consistently weave in their years of experience, their involvement in prestigious events, and the genuine passion for floral design that drives their work. This builds trust and conveys enthusiasm.
• •Focus on Transformation & Experience: Emphasize how their floral designs do more than just decorate – they transform spaces, create atmospheres, and contribute to unforgettable experiences. Use storytelling to illustrate this.
• •Maintain Visual-Verbal Cohesion: Ensure the tone of the copy always matches the luxurious and artistic quality of their visuals. If the image is opulent, the copy should mirror that opulence.
• •Balance Professionalism with Approachability: While maintaining a high-end feel, incorporate a friendly and passionate voice, especially in social media, to connect with clients on a more personal level. Share the "why" behind their work and the joy it brings them and their clients.

Social Perception

High-End Florist, Talented & Creative, Expensive but Worth It (for many), Professional and Reliable for Major Events

Copy Examples

• •Website Hero Banner (Elegant, Benefit-Oriented): Transforming LA's most memorable moments with breathtaking floral artistry. At The Hidden Garden, we don't just arrange flowers; we craft experiences. Discover bespoke luxury for your wedding, event, or everyday.
• •Instagram Caption (Descriptive, Engaging): A symphony of blush peonies, cascading orchids, and verdant eucalyptus, designed to make a statement. ✨ What floral dreams can we bring to life for you? #HiddenGardenFlowers #LuxuryFlorals #LAFlorist #EventDesign #FloralArtistry
• •Corporate Event Service Page (Professional, Value-Focused): Elevate your corporate events from ordinary to unforgettable. The Hidden Garden specializes in creating sophisticated floral designs that reflect your brand's prestige and leave a lasting impression on your guests. Partner with LA's trusted florists for exceptional quality and seamless execution.
• •TikTok Video Teaser (Playful, Behind-the-Scenes): Watch us work our magic! ✨ From buckets of blooms to a ballroom masterpiece. This is how The Hidden Garden makes floral fantasies a reality! 😉🌸 #FloralDesign #BehindTheScenes #FlowerTransformation #WeddingFlowers #LAEvents
• •Email Subject Line (Exclusive, Benefit-Driven): Unlock the Secret to Unforgettable Events: The Hidden Garden Awaits