Brand Tone

Empowering, sophisticated, and approachable. Confident, calm, modern, and relatable, like a trusted friend with excellent taste.

Brand Values

• •Empowerment
• •Timeless Style
• •Quality & Comfort
• •Community
• •Simplicity & Minimalism

Best Practices

• •Lead with "Why," Not Just "What": Explain the feeling or solution a product provides, connecting it to core values like empowerment and timeless style.
• •Use Empowering Language: Incorporate words like "confident," "powerful," "effortless," and "curated," speaking to the customer as an intelligent, capable individual.
• •Maintain a Consistent Voice: Ensure the underlying tone remains consistent across all platforms, reflecting the brand's chic, supportive, and trusted style advisor personality.
• •Speak to the "Herdd": Use inclusive language to reinforce community value and make customers feel part of a collective.
• •Focus on Longevity and Value: Emphasize long-term benefits with phrases like "forever pieces" and "investment dressing" to highlight quality and timelessness.

Social Perception

Chic, modern, and trustworthy brand for women seeking high-quality, versatile clothing. Perceived as aspirational yet attainable, offering investment pieces for a curated wardrobe, and reinforcing a professional and reliable image.

Copy Examples

• •Your wardrobe's anchor piece, for this season and all the seasons to come. The Icon Trench isn't just a coat1it's a statement of timeless style and quiet confidence. Ready for anywhere the day takes you. #TheHerdd #EffortlessStyle
• •Build Your Forever Wardrobe. Stop chasing trends. Start investing in style that lasts. Our curated collection is designed to be mixed, matched, and loved for years. Discover the art of the capsule wardrobe with The Herdd and simplify your life, beautifully. Shop now for 10% off your first order.
• •Email: Subject: For The Woman You Are, and The Woman You're Becoming. A glimpse inside our new collection, designed with your power and grace in mind.
• •One dress, endless possibilities. ✨ Our Signature Midi is proof that you don't need more clothes, you just need the right ones. #TheHerdd #CapsuleWardrobe #StyleHacks #OOTD
• •Beyond the Trend. Welcome to The Herdd, where style is timeless and confidence is your best accessory. Join the collective.