Brand Tone

Knowledgeable & Authoritative, Friendly & Approachable, Nurturing & Supportive, Community-Oriented, Passionate & Genuine, Natural & Wholesome

Brand Values

• •Holistic Health & Wellbeing
• •Expertise & Professionalism
• •Natural & Organic Products
• •Education & Empowerment
• •Community Focus
• •Accessibility
• •Sustainability & Respect for Nature
• •Personalised Care

Best Practices

• •Educate & Empower: Always aim to provide valuable information that helps the reader understand their health and make informed choices, rather than just selling a product.
• •Speak with Authority, Gently: Convey expertise through clear, confident language, but maintain a supportive and approachable tone. Avoid overly technical jargon unless explained.
• •Emphasize "Natural" and "Holistic": Consistently weave in keywords that reflect the core values, such as "natural," "organic," "holistic," "herbal," "wellbeing," and "nourishing."
• •Foster Community: Use inclusive language ("we," "our community," "together"). Share stories or testimonials (with permission) that highlight connection and shared values.
• •Be Authentic & Passionate: Let genuine care for customers' health and a passion for natural medicine shine through the words. Use a warm, empathetic, and encouraging voice.

Social Perception

The Herbal Dispensary Raglan is highly regarded by its customers and the local community as a trusted source of knowledge, a community pillar, a high-quality provider, a caring & supportive environment, and as authentic & ethical.

Copy Examples

• •Headline: Your Journey to Vibrant Health Starts Here. Body: At The Herbal Dispensary Raglan, our qualified naturopaths are passionate about guiding you towards holistic wellbeing. Discover personalised herbal remedies, nourishing organic foods, and expert advice to help you thrive naturally. Visit us in-store or explore our online resources today.
• •Headline: Rooted in Nature, Backed by Expertise. Body: For over 25 years, we've been Raglan's trusted source for natural health. Our handcrafted herbal blends, made with care on-site, and our team of dedicated medical herbalists are here to support your wellness, every step of the way.
• •Headline: More Than a Store, We're Your Wellness Community. Body: Feeling curious about natural solutions for your family's health? Our friendly team at The Herbal Dispensary Raglan offers a warm welcome and knowledgeable advice. From acute support with our walk-in herbal prescriptions to in-depth consultations, we're here to empower your health choices.
• •Headline: Nourish Your Body, Naturally. Body: Explore our curated selection of organic produce, practitioner-only supplements, and unique herbal teas. At The Herbal Dispensary Raglan, we believe in the healing power of nature and are dedicated to providing you with the purest ingredients for a balanced life.
• •Headline: Empowering Your Wellbeing, One Herb at a Time. Body: Ready to explore the benefits of herbal medicine? Our experienced naturopaths offer free 15-minute consultations to discuss your health goals. Let's craft a personalised approach to your vitality, together.