Brand Tone

caring, supportive, and practical. It's also reassuring and trustworthy, informative and helpful

Brand Values

• •Helpfulness and Practicality: The core of the brand is providing genuinely useful items that solve everyday challenges, especially for the elderly.
• •Independence and Quality of Life: The company values enabling older individuals to live independently and actively for as long as possible.
• •Care and Empathy: Understanding the needs and challenges of their customers (both the end-users and their carers/family) is central.
• •Quality and Trust: They emphasize sourcing high-quality products from reputable suppliers and offering reliable customer service.
• •Customer Experience: Dedication to good customer service, from inquiry to delivery, is highlighted as a core principle.

Best Practices

• •Embrace Empathy: Always write from a place of understanding the customer's needs, challenges, and emotions. Use language that shows you care and are there to support them.
• •Prioritize Clarity and Simplicity: Avoid jargon, complex sentences, or overly technical terms. The language should be accessible and easy to understand, especially considering the target audience may include older individuals or those looking for straightforward solutions.
• •Focus on Benefits, Not Just Features: Explain how a product helps improve daily life, enhances independence, or provides peace of mind, rather than just listing its specifications.
• •Maintain a Reassuring and Trustworthy Voice: Use confident but gentle language. Back up claims with quality service indicators like guarantees or positive reviews, reinforcing that the company is reliable.
• •Be Consistently Helpful: Ensure all copy, from product descriptions to FAQs and social media posts, aims to provide useful information and guide the customer towards the best solution for them. The 'helpful' in the company name should shine through every communication.

Social Perception

a specialist provider for a niche but important market (elderly care and assistive products). Customers and the public likely see them as a reliable and considerate company focused on genuine needs rather than just commerce.

Copy Examples

• •Headline: Live Independently, Longer. Discover thoughtfully selected aids to make everyday life a little easier. Body: At The Helpful Things Company, we understand the importance of maintaining your independence. That's why we offer a curated range of practical products, from easy-to-use phones to daily living aids, all chosen to help you or your loved ones live safely and comfortably at home. Call to Action: Explore Our Helpful Solutions Today.
• •Headline: Caring for a Loved One? Find Helpful Support Here. Body: Finding the right support for an ageing family member can be challenging. We're here to help. Our range of assistive technology and daily aids are designed to bring peace of mind to carers and enhance the wellbeing of those you care for. Call to Action: Browse Products for Dementia Care, Mobility & More.
• •Headline: Stay Connected and Safe with Our Easy-to-Use Phones. Body: Don't let complicated technology be a barrier. Our selection of mobile and home phones features clear displays, amplified sound, and simple interfaces, perfect for seniors who value ease of use and reliable communication. Many include SOS buttons for added security. Call to Action: Find Your Perfect Phone.
• •Headline: Small Changes, Big Difference. Enhance Daily Comfort and Safety. Body: From vision and hearing aids to simple gadgets that make tasks easier, our helpful things are chosen for their quality and practicality. We believe the right product can make a significant difference to daily life. Enjoy free UK delivery over £50 and our 14-day money-back guarantee. Call to Action: Shop Our Wellbeing Collection.
• •Headline: Thoughtful Gifts for Independence and Joy. Body: Looking for a gift that’s both practical and caring? The Helpful Things Company offers a variety of products that can help friends and family maintain their activity levels and enjoy life more fully. Give the gift of easier living. Call to Action: Discover Gift Ideas.