Brand Tone

Trustworthy and Reassuring, Caring and Empathetic, Expert-Backed and Quality-Focused, Supportive and Community-Oriented, Direct and Problem/Solution Oriented

Brand Values

• •Quality
• •Natural Health
• •Customer Well-being
• •Trust and Integrity
• •Support and Partnership
• •Efficacy

Best Practices

• •Lead with Empathy and Understanding
• •Emphasize Quality and Expertise
• •Focus on Solutions and Benefits, Not Just Features
• •Maintain a Supportive and Encouraging Voice
• •Be Clear, Direct, and Trustworthy

Social Perception

To be seen as a high-quality, trustworthy provider of natural health solutions.

Copy Examples

• •Feeling run down? Life doesn't slow down, and neither should you. Our practitioner-selected Immunity Boost formula is packed with high-quality, natural ingredients to help your body stay strong and resilient. Take on your day, every day. #HealthyBodyHeartyBody #NaturalImmunity
• •Tired of navigating the noise of fad diets and health trends? At The Health Shop Online, we partner with healthcare practitioners to bring you only the highest quality, natural supplements you can trust. Your journey to a healthier you starts here. [Shop Now]
• •Low Energy? Gut Discomfort? Your Body Might Be Asking for This.
• •We get it. Life is busy, and hitting all your nutrient goals every single day feels impossible. That's why we're here – to provide trusted, naturopath-selected vitamins and supplements that fill the gaps, so you can focus on living your fullest, healthiest life. We're on this journey with you.
• •Restless nights impacting your days? Our natural Sleep Well formula is carefully curated with organic ingredients to help you achieve deeper, more restorative sleep without the morning grogginess. Because a healthy, hearty body starts with a good night's rest. Wake up refreshed and ready.