Tono de Marca

Personal, heartfelt, and community-centric. The brand communicates in a friendly, first-person voice, primarily through co-owner Katie, creating a welcoming and approachable atmosphere. Language is imbued with genuine enthusiasm for their craft, and there's a strong acknowledgment of the local community.

Valores de Marca

• •Quality Craftsmanship
• •Customer Collaboration and Personalization
• •Sentimental Connection
• •Joy and Fulfillment
• •Local Roots

Mejores Prácticas

• •Always Use "We" and "I": Maintain the personal, small-business voice by writing from the perspective of the owners. This is a key differentiator and builds trust.
• •Tell the Story Behind the Sign: When showcasing custom work (with client permission), narrate the story behind it. Explaining that a piece features "a grandmother's handwriting" or a "favourite family quote" powerfully reinforces the brand's sentimental value.
• •Emphasize "Handmade" and "Local": In posts, descriptions, and ads, consistently use keywords like "Handmade in Kamloops," "Locally Crafted," and "Support Small Business" to reinforce core values and appeal to target customers.
• •Ask Engaging, Collaborative Questions: In social media captions, invite your audience into the creative process with questions like, "What quote inspires your family?" or "Which room would this be perfect for?" This reflects the value of customer collaboration.
• •Focus on Feelings, Not Just Features: Go beyond dimensions and materials. Use evocative language to describe the emotional impact of the products. Words like "joy," "warmth," "cherished," "memories," and "heartfelt" will resonate more deeply with the ideal customer.

Percepción Social

Strong and positive, especially within their local market. They are locally acclaimed, as evidenced by recognition in the Kamloops This Week Readers' Choice awards, signifying high customer satisfaction. They are perceived as a trusted partner, carried by other local retailers, and maintain positive engagement with their customer base through appreciative communication.

Ejemplos de Copy

• •From her kitchen to yours, forever. ❤️ There’s nothing we love more than preserving precious memories. This handwritten recipe, passed down through generations, is now a beautiful piece of art for our client’s home. What story would you tell on wood? #TheHazelCollection #HandmadeInKamloops #CustomSigns #FamilyHeirloom #FarmhouseDecor
• •Searching for a gift that’s truly from the heart? ✨ Our handmade wood signs are crafted with love, right here in Kamloops. Perfect for mom, dad, pet lovers, and everyone in between! Shop our holiday collection or let's create a custom piece together. Support local this season! #KamloopsBC #ShopLocalKamloops #TheHazelCollection #HandmadeGifts #ModernFarmhouse
• •More Than Decor. It's Your Story, Beautifully Crafted. Unique, handmade wood signs from the heart of Kamloops. Explore our collection or co-create a custom piece with us.
• •The Modern Farmhouse Welcome Sign: Welcome them home with style and warmth. Each of our welcome signs is handcrafted by us, Dave and Katie, from locally sourced wood. The clean, modern design brings a touch of rustic elegance to any entryway. Because every board is unique, your sign will have its own distinct character—a perfect reflection of the unique character of your home.
• •From Our Workshop to Your Home: A Note from Katie & Dave.