Brand Tone

Community-focused, Welcoming & Inclusive, Passionate, Friendly & Approachable, Supportive

Brand Values

• •Community
• •Inclusivity & Welcoming Environment
• •Passion for Gaming
• •Customer Experience & Support
• •Growth & Learning
• •(Implied) Quality & Trust
• •(Stated in Kickstarter) Environmental Responsibility

Best Practices

• •Prioritize "Community" in Messaging: Always weave in the concept of community, belonging, and shared experiences. Use words like "gather," "connect," "together," "share," and "join us."
• •Maintain a Welcoming and Inclusive Voice: Ensure copy is approachable for both new and experienced gamers. Avoid overly niche jargon without explanation. Emphasize that "all are welcome."
• •Show, Don't Just Tell, Your Passion: Let enthusiasm for gaming shine through. Share stories (if appropriate and concise), highlight exciting new releases with genuine excitement, and talk about the joy of gaming.
• •Be Encouraging and Supportive: Frame messaging around helping customers learn, discover, and enjoy their gaming experiences. Highlight events, demos, and the helpfulness of staff.
• •Use Friendly and Authentic Language: Avoid overly corporate or impersonal phrasing. Keep the tone conversational and genuine, as if speaking to a fellow gamer. Reflect the positive, helpful interactions described by customers.

Social Perception

Positive Local Hub, Trusted Retailer, Enthusiastic & Knowledgeable Ownership, Family-Friendly/Newcomer-Friendly

Copy Examples

• •Headline: Your Adventure Starts Here. Your Community Awaits. Body: At The Haven Games, we're more than just a store – we're a gathering place for everyone who loves tabletop games. Whether you're a seasoned strategist or curious newcomer, you'll find a welcoming space, friendly faces, and your next favorite game. Join us for events, learn-to-play sessions, or just to share your passion!
• •Headline: Roll the Dice. Make New Friends. Body: Looking for a place where the dice are always rolling and friendships are forged over epic campaigns? The Haven Games is your sanctuary! We're dedicated to building a vibrant community around the games we love. Come explore, play, and connect.
• •Headline: From First Quest to Legendary Status – We're With You. Body: The Haven Games is committed to every gamer's journey. We offer a welcoming environment to learn the ropes, discover new worlds, and challenge your skills. Our passion is your passion – let's explore it together!
• •Headline: More Than Games. It's A Haven. Body: Step into The Haven Games, where community and camaraderie are at the heart of everything we do. We believe in creating a comfortable and inclusive space for all tabletop enthusiasts. Find your game, find your people.
• •Headline: Your Friendly Local Game Store, Built on Passion. Body: Fueled by a lifelong love for tabletop gaming, The Haven Games is here to support your hobby. From competitive play to casual fun, we provide the games, the space, and the community spirit. Let's share the adventure!