Brand Tone

Helpful, Trustworthy, and Community-Oriented

Brand Values

• •Accessibility
• •Customer-Centricity
• •Inclusivity
• •Problem-Solving
• •Personal Connection

Best Practices

• •Lead with Accessibility: Always mention the accessibility guarantee. Phrases like "fully accessible," "with audio descriptions," and "tested for the visually impaired" should be standard in product communications.
• •Maintain a Personal Voice: Use "we" and "I" (referencing the founder) to maintain the personal, community-focused feel. Avoid corporate jargon. The brand's strength is its human connection.
• •Focus on Empowerment: Frame product benefits around making life "easier," "more enjoyable," or "simpler." The copy should empower customers by highlighting solutions, not just features.
• •Incorporate the Community: Use testimonials and user stories in marketing. Phrases like "Join our community" or "Loved by customers like you" reinforce the brand's community-oriented value.
• •Be Descriptive and Clear: In all communications, prioritize clarity and detail, mirroring the care taken in the audio and written descriptions on the site. This demonstrates a deep understanding of the audience's needs.

Social Perception

The Harbolt Company is perceived as a highly reputable and essential niche retailer. It is viewed not just as a store, but as a vital resource and a trusted partner for the visually impaired community. Customers express deep loyalty and appreciation for the company's mission and the personal dedication of its founder. The brand is seen as an authority and a go-to source for accessible products, filling a critical gap in the market.

Copy Examples

• •More Than a Store, We're Your Community. Discover unique gadgets and everyday essentials, all guaranteed to be accessible. With detailed audio descriptions for every item, you can shop with confidence.
• •Introducing the new [Product Name]! We've tested it for ease of use and, like everything we offer, it’s fully accessible. Listen to our audio description to hear all about its features and how it can make your day a little easier. [Link to product]
• •Hi [Customer Name], Brent here. This week, I found a few unique items I think you'll love. From [Product A] to [Product B], we've made sure they're not only cool but completely accessible. Our mission has always been to find those interesting products that just work. Come see what's new in our store.
• •Tired of products that aren't designed with you in mind? Our [Product Name] is different. **Why it's great:** [List 2-3 key benefits]. **Accessibility Guarantee:** This product has been fully tested for accessibility. Listen to our complete audio walkthrough to experience it for yourself before you buy.
• •Shopping online should be for everyone. We make it easy with 100% accessible products for the visually impaired. Great tech, cool gadgets, and amazing customer service. That's The Harbolt Company promise. #Accessibility #TechForAll