Brand Tone

friendly, playful, humorous, and enthusiastic

Brand Values

• •Passion for Shiba Inus
• •Community Focus
• •Quality and Cuteness
• •Customer Satisfaction
• •Fun and Playfulness

Best Practices

• •Embrace "Shiba Speak": Consistently incorporate playful, dog-centric language and internet slang (e.g., "chonky," "doggo," "heckin," "bork," "mlem," "zoomies," "sploot"). Keep a running list of approved "Shiba-isms."
• •Focus on Fun and Cuteness: Ensure all copy evokes a sense of joy, lightheartedness, and the undeniable cuteness of Shiba Inus. Use adjectives that highlight softness, adorableness, and comfort.
• •Be Enthusiastic and Approachable: Write as if you're a fellow Shiba Inu enthusiast sharing exciting news with friends. Use exclamation points appropriately and maintain a friendly, welcoming tone.
• •Incorporate Storytelling (even in short snippets): Give products personality, like the "Chonky Angery Boi" who is "angry for angry sake" or has "beef with the next-door neighbour's cat." This makes the brand more engaging and memorable.
• •Maintain Visual and Textual Harmony: Ensure the playful tone of the copy is matched by equally cute and engaging visuals (photos, videos, graphics) across all platforms. The language used in image alt-text and descriptions should also align.

Social Perception

Loved for Cuteness and Quality, Good for Gifts, Reliable Service, and Community Connection.

Copy Examples

• •Product Ad (Chonky Angery Boi Plush): Heckin' mad, heckin' fluffy! Our Chonky Angery Boi might throw some serious side-eye, but he's 100% pure snacc-stealing, cuddle-demanding softness. Adopt this grumpy cloud today and let the angry cuddles commence!
• •Instagram Caption (New Product Launch): Hold your borks! 📢 NEW cuteness just dropped at The Happy Shibas! 🎉 Get ready to unleash ultimate happy vibes with our latest [Product Name]. Swipe up to make your inner shibe do a happy zoomie! #HappyShibas #ShibaInuLove #NewMerch #MustHave
• •Email Newsletter Snippet (Sale Promotion): Pssst, Shiba fanatics! (づ ◕‿‿◕ )づ Your fluff-filled dreams are about to get even better. For a limited time, snag your favorite Shiba gear at prices that'll make you wag your tail! Don't be a sad doggo – treat yo'self!
• •Website Banner (General): Welcome to Maximum Shiba Happiness! Your one-stop shop for all things adorably Shiba. Get ready for a fluff-ton of joy!
• •Facebook Post (Community Engagement): Show us your Happy Shibas! 📸 Post a pic of your favorite shibe (real or plush!) with #MyHappyShiba for a chance to be featured and win a heckin' awesome surprise! Let's spread the Shiba smiles! 😊