Brand Tone

friendly, approachable, authentic, informative, and reassuring

Brand Values

• •Family-Centric
• •Natural and Clean Ingredients
• •Affordable Luxury
• •Authenticity and Transparency
• •Community and Support
• •Sustainability

Best Practices

• •Always lead with the 'why': Remind your audience of the brand's origin story and mission. Whether it's a social media post or product description, connecting it back to the 'mom-led,' 'safe ingredients' narrative will reinforce your brand identity.
• •Use a conversational and friendly voice: Write like you're talking to a friend. Use 'you' and 'we' to create a sense of community and direct connection. Emojis, when used appropriately, can add to the approachable feel.
• •Show, don't just tell: Utilize behind-the-scenes content. Videos of products being made, the owner sharing her day, or packing orders add a layer of authenticity that builds trust and loyalty.
• •Engage with your community: Respond to comments and questions promptly and personally. Feature user-generated content and testimonials to show appreciation and build social proof. This reinforces the brand as a caring and connected entity.
• •Be consistent across all platforms: Whether it's the website, TikTok, or a local market flyer, the friendly, authentic, and family-focused tone should be uniform. This creates a cohesive and recognizable brand experience for your customers.

Social Perception

overwhelmingly positive, trustworthy, genuine, and community-oriented, with customers resonating with the 'mom-led' and 'small business' aspects.

Copy Examples

• •Tired of mystery ingredients in your family's skincare? ‍♀️ Our new Whipped Body Butter is handcrafted in small batches with love and only the good stuff. Think shea butter, coconut oil, and a whole lot of happy skin. Safe for you, safe for your littles. ✨ #happyorchiddesignco #cleanskincare
• •Because you deserve a little treat. (And your wallet does too!) This weekend, take 15% off all our handcrafted skincare. It's the perfect time to stock up on your favorites or try something new. You've earned it! #shopsmall #selfcare
• •From a kitchen-table dream to our 'tiny store' reality. Every bottle we fill is a piece of our story. A story of a mom who wanted better, safer skincare for her family. Thank you for being a part of it. ❤️ #momledbusiness #dreambig
• •Clean home, happy heart. And now, a happy planet too! Our new line of non-toxic home essentials is here to make your space sparkle, without the harsh chemicals. Plus, don't forget to return your empty bottles to get rewards! #gogreen #toxinfree
• •Hey [Local Mascot] fans! 📣 Get ready to show your pride with our brand new, super soft spiritwear! Designed right here in Callisburg, for our amazing community. Grab yours at the tiny store or online! #localpride #[Mascot]Nation