Brand Tone

Friendly and Approachable, Uplifting and Positive, Caring and Thoughtful, Supportive and Encouraging

Brand Values

• •Spreading Happiness
• •Thoughtfulness and Care
• •Self-Care and Wellbeing
• •Connection
• •Support for Small Businesses
• •Generosity/Giving Back
• •Quality

Best Practices

• •Always Lead with Positivity: Ensure language is consistently uplifting, hopeful, and focuses on positive emotions like joy, comfort, and care.
• •Emphasize "Thoughtfulness": Highlight the curated nature of the boxes and the care that goes into selecting each item and preparing each gift. Use words like "handpicked," "carefully chosen," "made with love."
• •Keep it Personal and Relatable: Use a friendly, conversational tone. Share snippets of your brand story or customer experiences to build connection. Address the customer directly (e.g., "Help them unwind," "A gift for your loved one").
• •Focus on the "Why": Remind the audience of the core mission – spreading happiness and encouraging self-care. Connect the products to the emotional benefits they provide.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy aligns with the visual branding (soft, appealing imagery, cheerful colours) across all platforms for a cohesive experience.

Social Perception

Highly Positive, Reliable and Trustworthy, Thoughtful Gift Option, Good Value, Community Focused

Copy Examples

• •Homepage Banner: "Send a Little Sunshine, Straight Through Their Letterbox. ✨ Discover curated gift boxes designed to uplift, comfort, and spark joy. Because everyone deserves a moment of happiness."
• •Product Description (e.g., 'The Calm Box'): "Life a bit hectic? Our Calm Box is a gentle hug in a box, filled with soothing treats to help them unwind and find their quiet moment. Handpicked with care, because their peace of mind matters."
• •Social Media Post (Instagram/Facebook): "Who needs a little pick-me-up this week? 🙋‍♀️ Our Happiness Boxes are more than just gifts; they're little bundles of joy, thoughtfully put together to brighten someone's day. Tag a friend who deserves some happiness! #TheHappinessBox #SpreadJoy #SelfCareSunday #LetterboxGiftsUK"
• •Email Marketing Subject Line: "A Special Treat to Make Them Smile 😊 Inside The Happiness Box..."
• •About Us Snippet: "It all started with a simple wish: to send a little happiness when it was needed most. From our home to yours, each Happiness Box is packed with love, care, and a sprinkle of joy, supporting fellow small UK businesses along the way."