Brand Tone

Aspirational, personal, and customer-centric.

Brand Values

• •Passion and Determination
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Uniqueness and Style

Best Practices

• •Lead with the 'Why': Always circle back to the brand's origin story and its purpose: to fulfill a passion and to make customers feel special. This narrative should subtly influence all communications.
• •Emphasize Craft and Quality: Use descriptive and evocative language that highlights the premium nature of the materials (e.g., "luxurious Dola silk," "intricate zari border") and the attention to detail in the craftsmanship.
• •Maintain a Personal and Relatable Voice: Address the customer directly ("your wardrobe," "your best fashion sense"). Continue to share the personal journey of the brand where appropriate to reinforce the connection with the audience.
• •Focus on the Customer's Experience: Frame product benefits around the customer's life and events. Instead of just selling a saree, sell the confidence and elegance the customer will feel at a wedding or festival.
• •Ensure Visual and Textual Harmony: The aspirational and high-quality tone of the copy must be matched by equally professional and aesthetically pleasing product photography and website design. Consistency across all touchpoints is key to building a strong brand identity.

Social Perception

The public perception of TheHangr appears to be positive among those who have interacted with the brand. Customers appreciate the quality and design of the products. However, the brand's online visibility is somewhat fragmented due to the commonality of its name, which is also associated with other businesses, most notably in the golf industry. For its target audience in the Indian fashion market, the association with quality sarees and blouses is likely clearer. The brand is perceived as a niche player with a personal touch, offering unique and well-crafted items.

Copy Examples

• •Elegance woven in tradition. Introducing our new collection of Dola Silk Sarees, where luxurious softness meets timeless design. Each piece, with its natural sheen and intricate butta detailing, is crafted to make your special moments unforgettable. Because we believe every occasion deserves a touch of magic. #TheHangr #DolaSilk #SareeLove
• •The perfect saree deserves the perfect partner. Our designer blouses are crafted for the woman who cherishes uniqueness and flawless finishing. With adjustable fits and extra margin, we ensure your comfort without compromising on style. Find the blouse that speaks to you. #TheHangrBlouse #DesignerBlouse #SareeStyle
• •From a corporate desk to a designer's dream. TheHangr was born from a passion to create something beautiful and unique. Our founder's journey is woven into every piece we create, with a promise of quality, care, and a little something extra. Thank you for being a part of our story. #TheHangrStory #FemaleFounder #DreamBig
• •Make your festive season shine even brighter. For a limited time, enjoy 15% off our entire collection of designer blouses. It's our way of adding to your celebration. Find your perfect fit and get ready to turn heads. #TheHangr #FestiveOffer #SareeFashion
• •Your special occasions are at the heart of what we do. We design our sarees and blouses to not just be worn, but to be a part of your cherished memories. What moment are you celebrating next? Let us help you make it beautiful. #TheHangrCelebrates #MakingMemories #IndianFashion