Brand Tone

friendly, inspiring, and community-focused

Brand Values

• •Individuality and Self-Expression
• •Affordability
• •Community and Giving Back
• •Customer Connection
• •Exclusivity

Best Practices

• •Embrace "Inspiration" in Your Language: Use uplifting and encouraging words that empower customers to feel confident and express themselves.
• •Maintain a "Friendly and Approachable" Voice: Write as if you are talking to a friend. Use contractions and a conversational style to create a personal connection.
• •Highlight "Community" in Your Content: Share user-generated content, feature customer stories, and promote your "shop for a cause" events to reinforce your brand's commitment to giving back.
• •Tell Your "Brand Story" Consistently: Regularly share the "Our Story" of the boutique to remind customers of your values and mission.
• •Ensure "Consistency" Across All Platforms: The friendly, inspiring, and community-focused tone should be evident in your website copy, social media posts, email newsletters, and in-store interactions.

Social Perception

The public perception of The Hanger Boutique is largely positive. Customers appreciate the unique and trendy clothing options available at affordable prices. The boutique is seen as a place to find distinctive styles that are not available locally. The friendly customer service is also a frequently mentioned positive aspect. However, the negative reviews concerning customer service and tailoring inconsistencies indicate that there are areas for improvement to ensure a consistently positive brand experience for all customers.

Copy Examples

• •Dare to be you. Discover your signature style at The Hanger Boutique.
• •Sweater weather is better together! 🍂 Tag a friend who would love this cozy look. #HangerBoutiqueStyle #FallFashion #CommunityLove
• •Our new floral maxi dress is perfect for any occasion. With a flattering silhouette and a touch of boho flair, you'll feel confident and beautiful wherever you go. Limited quantities available, so get yours before it's gone! #BeYourOwnBeautiful
• •Find your perfect fall look! 🍁 From edgy moto jackets to flirty skirts for a night out, we have everything you need to express your unique style this season. Plus, learn more about our latest 'Shop for a Cause' event and how your purchase can make a difference.
• •Tired of the same old styles? At The Hanger Boutique, we believe fashion should be fun and affordable. Shop our collection of trendy and unique pieces that won't break the bank. Be your own kind of beautiful. [Shop Now]