Brand Tone

professional, trustworthy, and quality-focused

Brand Values

• •Quality & Durability
• •Sustainability
• •Specialization & Expertise
• •Customer Service

Best Practices

• •Maintain a Professional Voice: Always use clear, grammatically correct language. Avoid slang, overly casual phrasing, or excessive use of emojis to maintain the brand's authoritative and trustworthy image.
• •Lead with Quality and Durability: Frame the products as a long-term investment rather than a simple commodity. Use words like "crafted," "premium," "durable," and "preserve" to reinforce their superior construction.
• •Highlight Sustainability in Every Channel: Consistently mention the use of sustainable wood and FSC certification in product descriptions, "About Us" sections, and any future marketing materials. This is a key differentiator and value proposition.
• •Emphasize Expertise: Continue to use the "New Zealand's Hanger Specialists" tagline. Reinforce this in copy by providing helpful tips on choosing the right hanger for different garments, showcasing a deep understanding of the product.
• •Segment the Message for Different Audiences: While the tone remains consistent, tailor the messaging. For individual consumers, focus on home organization and garment care. For retail clients, emphasize the premium presentation and durability that enhances their own brand image.

Social Perception

The brand's social perception is currently neutral and largely undefined due to its limited online presence. Customers who interact with the brand are likely to perceive it as a straightforward, reliable supplier of high-quality goods. However, the lack of social engagement means there is no significant public conversation or community built around the brand. The perception is shaped almost entirely by the direct experience of its website and products.

Copy Examples

• •The Last Hangers You'll Ever Need. Crafted from Sustainable Wood for Lasting Quality.
• •Preserve the integrity of your finest suits. Our contoured wooden hangers provide optimal shoulder support, preventing wrinkles and ensuring your garments maintain their shape for years to come.
• •Elevate Your Retail Experience with Premium, Sustainable Hangers.
• •Since 2008, our family has been dedicated to one simple mission: providing New Zealand with premium hangers that protect your garments and our planet. We believe in quality that endures and service you can trust.
• •Clutter-free closet, clear conscience. Our hangers are made from FSC-certified wood, bringing sustainable organization to your wardrobe. #TheHangerNZ #SustainableLiving #QualityCraftsmanship