Brand Tone

Warm and Friendly, Authentic and Passionate, Proudly Handmade/Artisanal, Helpful and Customer-Centric, Celebratory and Heartfelt

Brand Values

• •Quality Craftsmanship
• •Personalization and Uniqueness
• •Family and Home
• •Customer Satisfaction
• •Made in the USA/Local Pride

Best Practices

• •Embrace the "Family" Narrative: Consistently weave in the mother-daughter, family-run aspect in your "About Us" sections, social media posts, and even email signatures. It adds warmth and authenticity. (e.g., "From our family to yours," "Crafted with care by Teri & Kristie").
• •Show, Don't Just Tell, "Handmade": Use language that highlights the artisanal process. Words like "handcrafted," "laser-cut with precision," "carefully assembled," "unique character," and "artisan-made" reinforce the value. Share behind-the-scenes content to visually support this.
• •Maintain a Warm and Approachable Voice: Address your audience directly and personally (e.g., "We're so excited to share...", "What do you think of...?" ). Respond to comments and messages with the same friendly and helpful tone.
• •Focus on the "Why": Connect your products to the emotions and experiences they evoke. Instead of just describing a sign, talk about how it helps create a cozy nursery, a welcoming entryway, or a cherished family keepsake. Use storytelling to make your copy more engaging.
• •Be Consistent Across Platforms: Ensure that the warm, authentic, and quality-focused tone is reflected everywhere – from your website product descriptions and FAQ page to your social media captions, email newsletters, and even how you handle customer service inquiries. This builds a cohesive and recognizable brand identity.

Social Perception

Highly Positive, Trusted, Source of Special Gifts, Aesthetic Appeal, Supportive of Small Business

Copy Examples

• •Welcome your little one with a touch of handmade love. Our personalized 3D wood signs are crafted to be the cherished centerpiece of their first room. Sweet dreams start here. #HandmadeNursery #BabyRoomDecor #TheHandmadeSignCo
• •Deck the halls with unique, handcrafted joy! Our new [Holiday Name] collection is here to make your home merry and bright. From festive mantelpieces to heartwarming gifts, discover pieces that tell your holiday story. #HolidayDecor #HandmadeChristmas #SeasonalSigns #FamilyTraditions
• •Searching for a wedding gift that’s as unique as their love story? Create a personalized 3D wood sign with their names and special date. A keepsake they’ll treasure long after the 'I do's'. #CustomWeddingGift #PersonalizedDecor #HandmadeWithLove #UniqueGiftIdea
• •Home is where your story begins. And our family-themed signs are here to help you tell it. Crafted by our mother-daughter team, these pieces add warmth, personality, and a reminder of what truly matters. What does your home say? #FamilyHome #HandmadeDecor #WallArt #MeaningfulSpaces #TheHandmadeSignCo
• •From our Cleveland workshop to your home, each sign is a piece of our heart. We’re Teri and Kristie, a mother-daughter duo passionate about crafting unique, high-quality 3D wood signs that you'll love for years to come. Discover the handmade difference. #MadeInUSA #SupportSmallBusiness #QualityCraftsmanship #HomeDecorLove