Brand Tone

Helpful and Informative, Friendly and Approachable, Passionate and Proud, Creative and Unique

Brand Values

• •Quality Craftsmanship
• •Natural and Pure
• •Customer Satisfaction & Support
• •Creativity and Uniqueness
• •Transparency

Best Practices

• •Always Be Helpful: In all communications, from product descriptions to social media replies, prioritize providing useful information, tips, and support. Anticipate customer questions.
• •Emphasize the "Handmade" & "Farm-Fresh" Aspects: Consistently highlight the handcrafted nature, the origin of materials (like beeswax from their own hives), and the small family farm story. This reinforces uniqueness and quality.
• •Showcase, Don't Just Tell: Use high-quality visuals (photos and videos) of the products, the making process (where appropriate), and finished customer creations to bring the brand's creativity and quality to life.
• •Maintain a Friendly, Personal Voice: Even as the business grows, strive to keep communications warm, approachable, and personal. Address customers kindly and show genuine appreciation for their support and creativity.
• •Be Transparent and Informative: Clearly communicate about product materials, usage instructions, and shipping policies. This builds trust and aligns with the existing positive perception of the brand's integrity.

Social Perception

Highly Trusted, Expertise in Mold Making, Supportive of Crafters, Valued for Handmade Quality, Responsive and Good Customer Service

Copy Examples

• •Unleash your creativity with our newest artisan-crafted silicone mold! Made with premium, durable silicone on our family farm, it's perfect for bringing your unique candle or soap visions to life. Get yours and start crafting something charming today!
• •Experience the pure, gentle glow of 100% natural beeswax candles, handcrafted with love from our own Sweet Sting Apiaries. Clean burning and beautifully unique – bring the warmth of nature into your home.
• •Look at this incredible piece made by @[customerhandle] using our [mold name] mold! We're so inspired by your creativity! ✨ Share your #HandmadeCharmCreations with us – we love to see what you're making!
• •New to beeswax candle making? Our latest YouTube tutorial walks you through every step using our handcrafted molds. From farm to flame, we're here to help you create something beautiful. Watch now! [Link]
• •At The Handmade Charm, we pour our passion into every handcrafted mold, candle, and origami piece. From our family farm in New York to your home, we believe in quality, creativity, and the joy of making.