Brand Tone

Empathetic and Understanding, Supportive and Reassuring, Relatable and Authentic, Informative and Helpful, Direct and Solution-Oriented

Brand Values

• •Focus on New Mothers
• •Efficacy and Results
• •Understanding and Empathy
• •Simplicity and Convenience
• •Expertise
• •Safety

Best Practices

• •Always Speak from a Place of Empathy: Start by acknowledging the new mother's experience and feelings (e.g., stress, tiredness, concern about hair loss). Use "we understand," "you're not alone," "we've been there."
• •Maintain a Supportive and Reassuring Voice: Focus on solutions and positive outcomes. Frame the product as a helpful tool to regain confidence and feel like oneself again.
• •Use Relatable Language: Avoid overly technical jargon. Speak as one mother to another, or as a knowledgeable hairdresser offering friendly advice. Keep it simple and direct, acknowledging their busy lives.
• •Highlight the "By Mums, For Mums" Aspect: Continuously reinforce the founders' story and their direct understanding of the target audience's needs. This builds authenticity and trust.
• •Be Consistent Across All Channels: Ensure the same empathetic, supportive, and relatable tone is used on the website, social media captions, video scripts, customer service interactions, and any advertising materials. This creates a cohesive and trustworthy brand identity.

Social Perception

Targeted Appeal, Trust through Relatability, Problem/Solution Focused, Community Aspect (potential), Emerging Brand

Copy Examples

• •Feeling like more hair is ending up in your brush than on your head, mama? You're not alone. Postpartum hair changes are real, but so is the journey back to feeling like yourself. Our Born:Again hair vitamins are lovingly formulated by mums, for mums, to nourish your hair from within. Let's get your hair mojo back.
• •Your Crowning Glory Deserves Postpartum Love Too. We know your new little one is your world, but taking a moment for yourself matters. Born:Again is your simple, once-a-day step to support healthier, stronger hair during this beautiful, demanding time. Safe for breastfeeding, made with care.
• •From Hair Panic to Hair Confidence: We've Been There. As hairdressers and mums, we saw too many new mothers stressed about hair loss. That’s why we created Born:Again – packed with biotin and marine collagen to help you (and your hair) feel revitalized. It's more than a vitamin; it's understanding in a capsule.
• •Tired Mum? Let Your Hair Vitamins Do Some Work. Juggling a newborn is a marathon! Born:Again not only supports your postpartum hair journey with essential nutrients but also contains B-vitamins to help with tiredness and fatigue. One less thing to worry about, so you can focus on those precious moments.
• •The Secret New Mums Are Sharing for Healthier Postpartum Hair. Whispers in mother's groups, DMs between friends – new mums are discovering Born:Again. Specifically designed for the fourth trimester, our blend of hair-loving ingredients helps you navigate postpartum shedding and supports regrowth. Join the mums reclaiming their hair confidence!