Tono de Marca

Inspiring and Creative, Friendly and Approachable, Passionate and Enthusiastic, Supportive and Community-Oriented, Quality-Focused and Confident

Valores de Marca

• •Quality Craftsmanship
• •Design and Aesthetics
• •Creativity and DIY Empowerment
• •Customer Focus
• •Sustainability
• •Heritage and Simplicity

Mejores Prácticas

• •Speak the "Maker" Language: Use terms like "create," "build," "transform," "project," and "DIY." Address the audience as fellow creators and enthusiasts.
• •Show, Don't Just Tell, Quality: Instead of only saying "high quality," highlight specific features like "double-welded steel," "precision laser cut," "solid steel," "eco-friendly materials," and the "5-Year Guarantee."
• •Foster Community and Share Inspiration: Regularly feature user-generated content (#MadeWithLove). Ask questions to engage the audience and encourage them to share their projects and ideas.
• •Maintain an Enthusiastic and Supportive Voice: Convey genuine passion for design and making. Offer helpful advice, build guides, and responsive customer service.
• •Emphasize Simplicity and Versatility: Highlight how easy it is to use the products to achieve various styles and transform different types of furniture or materials.

Percepción Social

High-Quality Provider, Stylish and Modern, Enabler of Creativity, Reliable and Trustworthy, Community-Focused

Ejemplos de Copy

• •From reclaimed wood to a stunning statement piece! ✨ We're constantly amazed by your creativity. @[CustomerHandle] turned this beautiful timber into a dream dining table using our classic 2-rod hairpin legs in matte black. What will you create next? #MadeWithLove #HairpinLegs #DIYInspo #CustomFurniture #TheHairpinLegCo
• •Forge your style. Our new heavy-duty box section legs offer an industrial edge with the strength to support your most ambitious projects. Crafted for makers who demand durability and bold design. Backed by our 5-year guarantee – build with confidence. #IndustrialDesign #MetalTableLegs #FurnitureHardware #BuiltToLast
• •Unlock Your Next DIY Project + Fresh Inspiration Inside! (Email Body Excerpt): Hey [Customer Name], Ready to transform your space? At The Hairpin Leg Co., we believe everyone can be a maker. Discover our latest arrivals, browse inspiring customer projects, and find the perfect legs and hardware to bring your vision to life. Plus, get our top tips for choosing the right finish for your unique style.
• •Got a vision? We've got the legs! Create unique, handcrafted furniture with The Hairpin Leg Co. High-quality, easy to install, and designed to inspire. Shop our range of styles and finishes – from mid-century modern to sleek industrial. Your dream project starts here. [Link to website] #DIYFurniture #HomeProjects #FurnitureDesign #Upcycle
• •Sustainable Style: How Our Eco-Friendly Legs Help You Create with a Conscience. 💚 Discover the story behind our materials and our commitment to greener making. #SustainableDesign #EcoFriendlyFurniture #ConsciousCreation #TheHairpinLegCo