Brand Tone

knowledgeable, supportive, and community-focused

Brand Values

• •Expertise and Quality
• •Community and Authenticity
• •Customer-Centric Service
• •Passion for the Sport

Best Practices

• •Speak from Experience: Always write from the perspective of a knowledgeable fellow trainer. Use "we" to refer to the company to maintain the small, personal business feel. Frame advice and product benefits around real-world training scenarios.
• •Use Community-Centric Language: Incorporate terms like "the gundog community," "fellow handlers," and "in the field" to reinforce the brand's position within the sport. This builds a sense of shared passion and trust.
• •Focus on Quality and Durability: The audience is practical and invests in gear that works. Copy should always highlight the quality of materials, the product's durability, and its effectiveness for training, justifying the investment.
• •Maintain a Supportive and Encouraging Tone: While expert-led, the tone should never be elitist. Be encouraging to newcomers and seasoned trainers alike. Position the brand as a supportive partner in their training journey.
• •Be Direct and Purpose-Driven: Avoid overly fluffy or generic marketing language. The copy should be straightforward and focus on the purpose and benefits of the products. For this audience, function and reliability are more important than flair.

Social Perception

The public perception of The Gundog Catalogue is overwhelmingly positive. Customers rate the brand as excellent, frequently mentioning the high quality of the products, fast delivery, and great customer service. Reviewers describe them as a "really good company" and their go-to for gundog supplies. The brand is seen as reliable and knowledgeable, providing equipment that is effective and well-made.

Copy Examples

• •Muddy paws, happy dogs, and a successful training session. That's what it's all about. We love seeing our gear in action. Share a photo of your gundog from this weekend's training below! #GundogLife #WorkingDogs
• •Perfect for young dogs or for refining that soft mouth retrieve. Our ½lb Training Dummies are crafted for progressive training, ensuring your pup builds confidence from the very start. Built to last through countless retrieves, because we know your training never stops.
• •By the Field, For the Field. Gear that's tested by trainers, for trainers. Shop the catalogue trusted by the gundog community.
• •Is Your Gear Ready for the Season? Plus, Our Top Picks for Advanced Training.
• •Pro Gundog Training Gear | The Gundog Catalogue | Shop Whistles, Dummies & Leads | Fast UK Delivery. Trusted by Trainers.