Tono de Marca

Modern Nostalgia: Playful, trendy, and relaxed, blending retro vibes with modern tech.

Valores de Marca

• •Convenience
• •Modernity & Trends
• •Accessibility

Mejores Prácticas

• •Solve the Identity Crisis: Align the brand name, product selection, and marketing.
• •Develop a Brand Voice Guide: Formally define the 'Modern Nostalgia' tone, including specific vocabulary.
• •Go Public and Get Active: Make the Instagram profile public and maintain a consistent social media posting schedule.
• •Tell a Story: Use an 'About Us' page and social media to explain the brand's meaning and mission.
• •Inject Personality Everywhere: Incorporate the brand's tone into all textual elements, from product descriptions to error messages.

Percepción Social

Non-existent, confusing due to a mismatch between brand name and products, or perceived as a generic e-commerce store with low brand recognition.

Ejemplos de Copy

• •Tangled cords are a bad vibe. Keep your tech in harmony and your space looking smooth with a single, sleek charging station. It's time to find your power groove.
• •Can't make it to Golden Hour? We got you. Drench your room in a warm, dreamy sunset glow any time of day. Just plug in, turn on, and vibe out. The perfect backdrop for your chill sessions is here.
• •Stay smooth on the move. This pocket-sized powerhouse keeps you looking sharp without tying you down. It’s the freedom to look fresh, wherever the day’s rhythm takes you. Get your groove back, instantly.
• •Your walls are a blank canvas. Make 'em pop with a futuristic honeycomb of light. Tap to change colors, create patterns, and design a space that’s 100% you. It’s not just light, it’s a mood.
• •Life's too short for boring stuff. The Groove Baby is your spot for clever finds and good vibes. We hunt down the coolest gear to make your daily grind feel more like a dance. ✨