Brand Tone

Nurturing, Artistic, Purpose-Driven, Calm, Thoughtful, Educational, and Personal, stemming directly from the founder, fostering an intimate and expert-led community.

Brand Values

• •Sustainability
• •Art & Aesthetics
• •Community & Contribution
• •Mindfulness & Well-being
• •Simplicity

Best Practices

• •Always connect the service back to the core values of sustainability and the circular economy. Frame it as a "movement," not just a transaction.
• •Describe the art with the same care with which it was created. Use sensory details and talk about the feeling or mood a piece evokes, not just its appearance.
• •Continue to use "we" and share insights from EYEREEN, maintaining a personal, founder-led voice to build trust and reinforce authenticity.
• •Explain the "why" behind the rental model by creating content about the benefits of a circular economy, the importance of pollinators, or how art impacts well-being, providing value beyond the product itself.
• •Present the process as simple and effortless for the customer, using clear, straightforward language when explaining how the service works.

Social Perception

The brand is perceived as a niche, high-concept service for those interested in sustainability, art, and interior design. It is seen as an innovative, eco-conscious, thoughtful, and premium way to decorate, appealing to modern, environmentally-aware consumers who value "usership" over ownership. The direct involvement of the artist, EYEREEN, lends authenticity and credibility.

Copy Examples

• •Meet 'Fading Dalia'. A piece inspired by the quiet beauty of a garden at dusk. Imagine these tones bringing a sense of calm to your workspace. Our Still Lifes are more than just art; they're a breath of fresh air for your walls, sustainably. Swap your view with the seasons. Link in bio to see the full collection.
• •Art that grows with you. Rentable Still Lifes for a beautiful, sustainable home. Join the circular art movement.
• •Refresh Your Walls, Not the Planet 🌿 Tired of the same view? The seasons are changing, and your space can too. Discover our latest collection of floral Still Lifes by EYEREEN and see how easy it is to bring new energy into your home or office—no waste, just beauty. As a member of The Green Library, you're not just renting art; you're supporting a circular economy and helping us restore vital ecosystems with every swap.
• •The 'Winter Bloom' Still Life: A celebration of resilience and delicate beauty. This piece captures the subtle dance of light on petals, creating a serene focal point for any room. Hand-styled by digital artist EYEREEN. Available in three sizes. Choose this piece for your next art swap and let your walls tell a story of sustainable style.
• •Decorate consciously. The Green Library offers a unique art subscription service that lets you enjoy stunning floral art with zero waste. Choose your piece, enjoy it, and swap it when you're ready for a change. It's art rental for a greener planet. Learn more and get your first Still Life.