Brand Tone

Informative, Trustworthy, and Practical

Brand Values

• •Sustainability
• •Quality
• •Durability

Best Practices

• •Lead with a Problem/Solution: Always frame the product as the practical answer to the problems of plastic waste and flimsy, unreliable bags. Use direct comparisons to highlight its superiority.
• •Emphasize "Quality" Keywords: Consistently use terms like "durable," "heavy-duty," "12 oz. cotton canvas," "double-stitched," and "machine washable" to reinforce the brand's commitment to quality.
• •Maintain a Confident, No-Nonsense Tone: Avoid jargon, clichés, and overly aspirational language. The tone should be direct, informative, and assured, reflecting the product's reliability.
• •Use Tangible Numbers and Facts: Incorporate specific details like "holds 50 lbs," "founded in 2005," or statistics about plastic waste. This builds credibility and makes the benefits more concrete for the customer.
• •Focus on Long-Term Value: Position the bag as a long-term investment rather than a simple purchase. Use phrases like "the last bag you'll need" or "built for years, not trips" to underscore its durability and cost-effectiveness over time.

Social Perception

Perceived as a mission-driven company, catering to customers seeking high-quality, long-lasting reusable bags, driven by environmental concerns and durability rather than trendiness. Aligns with growing demand for sustainable products.

Copy Examples

• •Tired of flimsy bags? Our cotton canvas shoppers are built to last a decade, not just a day. Carry 50 lbs with confidence.
• •One million plastic bags are used every minute. Be part of the solution. Our machine-washable Green Bag is the only one you'll need. #SustainableLiving #ReducePlastic #GoReusable
• •Crafted from rugged, double-stitched 12 oz. cotton canvas, The Green Bag isn't just reusable—it's reliable. It folds up small for your convenience but stands up to your heaviest grocery runs, week after week.
• •Stop buying bags. Invest in one.
• •The average reusable bag is used only 3 times. The Green Bag is engineered for hundreds of uses. Strong, washable, and practical. Make the switch for good.