Brand Tone

Whimsical, Hopeful, Story-Driven, Thoughtful, Gentle, Personal, Creative

Brand Values

• •Faith & Spirituality
• •Storytelling & Narrative
• •Literary Depth & Imagination
• •Hope & Joy
• •Community & Connection
• •Authenticity
• •Artistic Quality & Creativity

Best Practices

• •Embrace Storytelling: Infuse product descriptions and social media posts with narrative elements, allusions to their song themes, and the literary inspirations behind the band. Connect the merchandise back to the stories and emotions in their music.
• •Use Evocative & Gentle Language: Employ words that reflect the whimsical, hopeful, and reflective nature of their music (e.g., "wonder," "journey," "whisper," "light," "hope," "longing," "serene," "enchanted").
• •Maintain a Personal & Warm Voice: Write as if speaking to a friend or fellow traveler on a shared journey. Use inclusive language ("we," "us") when appropriate, and reflect the duo's approachable nature.
• •Connect to Core Values: Subtly weave in themes of faith, hope, joy, and the beauty of imagination in your copy. Let the values shine through the product descriptions and overall brand messaging.
• •Be Consistent Across Platforms: Ensure the tone used on the website, in email newsletters, social media captions, and even customer service interactions aligns with the established brand voice. Regularly review content to maintain this consistency.

Social Perception

Intellectually Engaging & Spiritually Uplifting, Niche but Dedicated Following, Creative and Unique, Authentic and Relatable, Merchandise as Meaningful Connection

Copy Examples

• •Embark on your own journey. Our new [Song Title] tee, woven with the spirit of [mention lyrical theme, e.g., 'starlit quests and whispered hopes']. Wear the story.
• •The beloved [Hoodie Name] returns! Wrap yourself in the warmth of [mention a feeling or theme, e.g., 'songs that feel like home and tales of light']. Limited stock for these cozy companions.
• •Let the needle drop and the story unfold. Experience the layered narratives and gentle melodies of [Album Title] on rich vinyl. Perfect for evenings filled with wonder and reflection.
• •Each song tells a story, each piece of merch holds a piece of that tale. Explore the new collection inspired by '[New Album Title]' and carry the light with you.
• •Spotted: A fellow traveler carrying the Havens' light! ✨ Our [Merch Item] isn't just an item, it's a whisper of hope and a badge of the stories we share. Tag us in your adventures!