Brand Tone

Welcoming and Friendly, Inspirational and Creative, Community-Oriented and Social, Charming and Rustic.

Brand Values

• •Creativity and Self-Expression
• •Community and Connection
• •Joy and Fun
• •Personalization

Best Practices

• •Lead with "Together": Use words like "together," "friends," "group," and "community" to reinforce the social value of the experience.
• •Focus on the Feeling: Emphasize the emotional outcomes—"laughter," "memories," "joy," "fun"—not just the physical product.
• •Use Action-Oriented, Creative Language: Employ verbs like "discover," "create," "design," "uncork," and "inspire" to engage the audience's creative spirit.
• •Maintain a Personal, Welcoming Voice: Write as if you are personally inviting the customer into your home studio. Use "you" and "your" frequently and maintain a friendly, approachable tone.
• •Highlight Customization: Remind the audience that they can personalize their projects. Phrases like "make it yours," "custom designs," and "personalized for you" reinforce this key value proposition.

Social Perception

A Hub for Community and Fun, a Source for Unique Gifts, Supportive and Personable, and a Valued Local Business.

Copy Examples

• •Grab your besties and uncork your creativity! 🎨✨ Join us for a night of laughter, paint, and beautiful memories. No experience needed—just a desire for fun! Tag who you're bringing!
• •We're absolutely in love with this custom sign made in our workshop! 😍 It’s amazing what you can create with a little guidance and a lot of heart. What will YOU make? #TheGratefulHearts #DIY #HomeDecor
• •Your Home for Creativity and Connection. Discover our DIY workshops and charming boutique. Let's make something beautiful together.
• •Give a gift that comes from the heart—yours! Book a workshop seat to create a one-of-a-kind present, or find charming, ready-made treasures in our boutique.
• •More Than an Art Studio. It's a Place for Friends. The Grateful Hearts offers DIY workshops and unique gifts to bring joy to your life. Located in the heart of downtown Sebring.