Brand Tone

Elegant, Sophisticated, Artistic, Creative, Professional, Experienced, Friendly, Customer-Focused, Passionate

Brand Values

• •Quality & Freshness
• •Creativity & Innovation
• •Customer Satisfaction & Service
• •Luxury & Bespoke Design
• •Expertise & Experience
• •Community & Collaboration

Best Practices

• •Emphasize "Bespoke" and "Artistry": Consistently use language that highlights the custom, artistic, and handcrafted nature of their arrangements (e.g., "bespoke," "custom-designed," "artistic creation," "handcrafted," "designer arrangements").
• •Maintain an Elegant and Sophisticated Vocabulary: Use refined language that reflects the luxury aspect of the brand. Avoid overly casual slang or colloquialisms. Words like "exquisite," "luxurious," "stunning," "elegant," and "sophisticated" align well.
• •Showcase Expertise and Heritage (Subtly): Weave in their 30+ years of experience and role as "industry leaders" to build trust and authority, without sounding boastful. Phrases like "decades of expertise" or "a Vancouver floral tradition" can be effective.
• •Focus on the Client's Vision and Experience: While highlighting their skills, ensure the copy also emphasizes how they help clients achieve *their* floral dreams ("making your dream a reality," "translating your vision"). Maintain a friendly, approachable yet professional tone in customer interactions.
• •Use Evocative and Sensory Language: Appeal to the beauty and emotion of flowers. Words like "breathtaking," "vibrant," "lush," "fragrant," and "captivating" can create a more immersive and appealing brand voice. Ensure imagery consistently reflects this high standard.

Social Perception

High-End Florist, Reliable & Talented, Long-Standing Vancouver Institution, Helpful & Accommodating Staff, Expensive (by some)

Copy Examples

• •Headline: Elevate Your Moments with Bespoke Floral Artistry. Body: For over 30 years, The Granville Island Florist has transformed visions into breathtaking reality. From luxurious wedding centrepieces to striking corporate installations, our designers craft unique, contemporary arrangements with the freshest blooms. Experience the art of floristry.
• •Headline: More Than Flowers, It's an Experience. Body: Discover the GIF difference. Our passion for innovative design and commitment to exceptional service ensures every arrangement is a masterpiece. Let us bring your floral dreams to life for any occasion.
• •Headline: Vancouver's Landmark for Luxury Florals. Body: Rooted in Granville Island's vibrant history, now blossoming in South Granville. We specialize in creative, contemporary designs, handcrafted with expert care. For flowers that speak volumes, choose The Granville Island Florist.
• •Headline: Your Vision, Our Floral Expertise. Body: Planning a wedding, corporate event, or simply want to brighten someone's day? Our talented designers are here to listen and create stunning, made-to-order arrangements that perfectly capture your style. Consult with us today.
• •Headline: The Freshest Blooms, Artistically Imagined. Body: At The Granville Island Florist, every petal matters. We meticulously select the freshest flowers for our bespoke arrangements, ensuring vibrant beauty and lasting impressions. Make magic happen with a one-of-a-kind floral extravaganza.