Brand Tone

Inviting and Friendly, Aspirational yet Accessible, Helpful and Inspiring, Community-Oriented

Brand Values

• •Quality
• •Timelessness
• •Comfort and Beauty
• •Creating Loved Spaces
• •Inspiration

Best Practices

• •Speak from the "Why": Always tie copy back to the core values of helping customers create comfortable, beautiful, and loved spaces. Focus on the feeling and lifestyle, not just the product.
• •Use Warm and Inclusive Language: Employ words like "your," "we," "love," "create," and "inspire." Maintain a friendly, approachable, and slightly sophisticated tone that reflects the "modern classic with a touch of farmhouse" style.
• •Highlight Quality and Timelessness Subtly: Instead of just saying "high quality," describe the craftsmanship, materials, or the enduring appeal of the pieces. For plants, talk about their vibrancy and the joy they bring.
• •Be Visually Consistent with Verbal Tone: Ensure that the imagery used in social media and on the website aligns with the inviting, stylish, and inspiring tone of the copy. Photos should reflect the "modern classic with a touch of farmhouse" aesthetic.
• •Engage Authentically: When responding to comments or messages, maintain the friendly and helpful tone. Personalize responses where possible to build a sense of community and show genuine care for customers' aspirations for their homes.

Social Perception

Perceived as having amazing items and great staff, offering exceptional service, and providing beautiful products. Seen as a gem with great products and fair prices. Evokes a sense of quality, local connection, and a pleasant shopping experience. Projects an image of a stylish, quality-focused home and lifestyle brand with a customer-centric approach.

Copy Examples

• •Headline: Love Your Home, Inside and Out. Body: Discover timeless furniture, charming decor, and vibrant plants at The Grainery Company. We're here to help you create a space that’s beautifully yours. #TheGraineryHome #ModernFarmhouseLiving
• •Headline: Your Home Story Starts Here. Body: From cozy corners to statement pieces, find everything you need to tell your unique story. Quality craftsmanship, enduring style. Visit The Grainery Co. and The Grainery Greenhouse. #HomeInspo #TimelessDesign
• •Headline: Bring the Beauty of the Season Home. Body: Fresh arrivals at The Grainery Greenhouse! Explore our new collection of live plants and planters to breathe life into your home this spring. #PlantLove #GreenhouseVibes #BillingsMT
• •Headline: More Than Just Decor, It's a Feeling. Body: At The Grainery, we believe your home should be a haven. Find comfortable, beautiful, and timeless pieces that make you feel truly at home. #ComfortAndStyle #ShopLocalBillings
• •Headline: Inspired Spaces, Happy Faces. Body: Let us help you transform your house into a home you adore. Explore our curated collections of decor, furniture, and greenery. What will you create today? #TheGraineryLifestyle #HomeDecorIdeas