Brand Tone

Authentic, Supportive & Community-Focused, Passionate & Enthusiastic, Knowledgeable & Resourceful, Informal & Approachable

Brand Values

• •Community: Providing a hub and support for graffiti writers and street artists.
• •Creativity & Self-Expression: Enabling artists by providing the necessary tools and resources.
• •Quality: Offering products from the best brands in the industry.
• •Authenticity: Staying true to the roots and culture of graffiti and street art.
• •Support: Actively promoting artists and their work.

Best Practices

• •Know Your Audience: Always write with the graffiti and street art community in mind. Use language and references that resonate with them, demonstrating an insider understanding.
• •Be Authentic and Passionate: Let genuine enthusiasm for the art form shine through. Avoid overly corporate or generic language.
• •Emphasize Community and Support: Regularly include messages that foster a sense of belonging and highlight how the brand supports artists (e.g., featuring artist work, promoting events).
• •Stay Informed and Current: Keep up with trends, new products, and happenings within the graffiti and street art world to ensure content is relevant and knowledgeable.
• •Maintain an Informal yet Professional Voice: While the tone is often casual, ensure clarity, accuracy, and a helpful demeanor in all communications. Respond to queries and comments in a timely and approachable way.

Social Perception

The brand is likely perceived positively within its niche target audience (graffiti artists, street artists, and enthusiasts). It's seen as a dedicated supplier that understands the needs of the community. The name "The Graffiti Bench" itself evokes a sense of history and belonging within the graffiti subculture.

Copy Examples

• •Headline: "Your Wall's Waiting. We’ve Got the Color." Body: "From crisp lines to bold fills, The Graffiti Bench stocks the premium spray paint and markers trusted by artists. Fuel your next piece with the best. #GraffitiSupplies #StreetArtEssentials"
• •Headline: "More Than a Shop, It's a Scene." Body: "The Graffiti Bench: Your hub for top-tier supplies and a community that gets it. Tag us in your latest work – we’re here to support your vision. #TheGraffitiBench #GraffitiCommunity #StreetArtCulture"
• •Headline: "Uncap Your Potential." Body: "Don't let your ideas just be ideas. Grab the gear that brings them to life. Explore our massive range of caps, cans, and everything in between. #ArtSupplies #GraffitiGear #StreetArtists"
• •Headline: "Fresh Stock Drop! 🔥" Body: "New arrivals just hit the shelves at The Graffiti Bench! Get your hands on the latest [Brand Name] colors and innovative tools before they're gone. Shop now and make your mark. #NewGear #GraffitiShop #TheGraffitiBench"
• •Headline: "Built by Writers, For Writers." Body: "We know what you need because we’re passionate about the art form. The Graffiti Bench is committed to providing quality supplies and supporting the artists who push the boundaries. #GraffitiLife #StreetArtSupport #ArtCommunity"